VP of Growth & eCommerce

Revive Capital•Stuart, FL

5d•Hybrid

About The Position

Disruptive Brands is an eCommerce growth partner focused on building and scaling CPG brands. They act as a growth partner, owning outcomes like revenue growth, profitability, customer acquisition, retention, Amazon performance, TikTok Shop expansion, and digital strategy for clients in the Sports Nutrition, Beverage, Health & Wellness, and Men’s Grooming sectors. The company emphasizes speed, data-driven decisions, and execution. This role is a critical leadership hire, serving as the operating leader for client engagements, responsible for strategy, execution, and performance across major digital growth channels including Shopify, Amazon, TikTok Shop, Paid Media, CRM, Merchandising, Analytics, CRO, and Profitability. The VP will collaborate with Co-Founders on business direction and build systems, processes, and teams for rapid brand scaling. The ideal candidate thrives under pressure, excels at problem-solving, builds elite teams, and is willing to engage in detailed work to build companies.

Requirements

10+ years leading high-growth eCommerce organizations.
Experience scaling consumer brands in Sports Nutrition, Beverage, Health & Wellness, Beauty, Personal Care, or adjacent CPG categories.
Demonstrated success scaling brands beyond $100M in annual revenue or leading multiple brands through similar growth.
Deep Shopify expertise.
Deep Amazon expertise.
Deep TikTok Shop expertise.
Strong understanding of paid media strategy.
Executive-level P&L ownership.
Experience managing multi-million-dollar advertising budgets.
Experience leading cross-functional teams.
Experience working directly with founders, CEOs, or private equity-backed companies.
Proven ability to build and scale CPG brands.
Understanding of how marketing, merchandising, operations, finance, product development, and customer experience contribute to long-term enterprise value.
Ability to make decisions that strengthen the entire business.
Ability to anticipate challenges and build systems for efficient, profitable, and sustainable scaling.
Willingness to roll up sleeves and dive into details (auditing storefronts, reviewing campaigns, analyzing profitability, troubleshooting attribution, etc.).
Deep understanding of unit economics and how CAC, LTV, contribution margin, inventory planning, forecasting, and EBITDA work together.
Ability to balance aggressive expansion with disciplined financial decision-making.
Takes complete ownership of results, giving credit to the team when things go well and accepting responsibility when they don't.
Ability to build a team that performs at an elite level without constant oversight.
Proven track record of recruiting exceptional talent, developing future leaders, creating accountability, and establishing a high-performance culture.
Ability to think strategically while remaining deeply connected to execution.
Ability to develop a three-year vision while solving current high-priority problems.
Thrives in fast-paced environments with shifting priorities.
Makes decisions with available data and experience.
Relentlessly curious and constantly seeking better ways to operate.
Communicates with clarity, confidence, and credibility.
Combines sound judgment with decisive leadership.

Responsibilities

Serve as the executive leader responsible for all eCommerce growth initiatives.
Partner directly with the Co-Founders to establish company strategy and long-term vision.
Lead annual planning, forecasting, budgeting, and resource allocation.
Help shape company culture while maintaining exceptionally high performance standards.
Own the financial performance across all client engagements including Revenue Growth, Gross Margin, Contribution Margin, EBITDA, Customer Acquisition Cost (CAC), Lifetime Value (LTV), MER, ROAS, Amazon TACoS, and Inventory Efficiency.
Ensure every strategic decision improves long-term profitability, not simply top-line revenue.
Lead all aspects of Shopify growth, including customer acquisition, website optimization, Conversion Rate Optimization, merchandising, pricing strategy, product launches, offer strategy, bundling, subscription growth, landing pages, customer experience, and checkout optimization.
Own Amazon as a business, managing Vendor Central & Seller Central, P&L, catalog optimization, SEO, advertising strategy, DSP, inventory planning, pricing, promotions, new product launches, and forecasting.
Lead TikTok Shop operations, including affiliate strategy, creator partnerships, live selling, promotional calendars, shop optimization, content strategy, attribution, and profitability.
Oversee paid media strategy across Meta, Google, TikTok, YouTube, Amazon Advertising, and emerging growth channels, understanding both strategic and operational levels.
Own customer lifetime value through email marketing, SMS marketing, loyalty programs, subscription growth, lifecycle marketing, segmentation, customer journeys, and win-back campaigns.
Partner with clients to rationalize product portfolios, optimize assortment, improve pricing strategy, maximize contribution margin, improve inventory turns, and launch successful new products.
Build dashboards and reporting that drive business decisions, monitoring key metrics like CAC, LTV, AOV, MER, ROAS, CVR, Repeat Purchase Rate, Contribution Margin, EBITDA, Inventory Turns, and Forecast Accuracy.
Recruit, hire, develop, coach, and retain talent to build a strong eCommerce organization and develop future leaders.
Become the executive growth partner for clients, leading Quarterly Business Reviews, Annual Planning, Executive Strategy Sessions, Growth Roadmaps, and Performance Reviews.
Act as an extension of client executive leadership teams.