VP of Ecosystem Marketing

Zenity

1d•Remote

About The Position

This role is responsible for owning the integrated ecosystem that defines how Zenity leads its category in Agentic AI security. The position directly helps position Zenity not just as a vendor, but as a shaping force in the communities that define how agentic AI is governed. The goal is to ensure Product & Partner Marketing function as one motion with one purpose: category leadership. The role requires staying ahead of the market in the fast-moving Agentic AI space. This is a US-based role operating on Eastern Time Zone hours.

Requirements

A career built in security, with deep understanding of how enterprise security buyers think and how to build narratives for new categories.
Has built a category in security from the ground up. Not inherited one, not supported one. Owned it.
Multiple tours of duty in startup PMM. Has scaled product marketing functions at early and growth-stage companies and knows how to take a strong foundation further and faster.
Deeply embedded in the security community: OWASP, MITRE, NIST, and CSA are not acronyms, they are communities this person actively participates in.
Has extended a product narrative through partner ecosystems and knows how to operate across distributed, global teams.
An exceptional writer and storyteller, translates complex technical concepts into sharp narratives that move markets and that PMM, Field, Growth, and Partners all build from.
Commercially sharp with a clear point of view on how narrative connects to pipeline, revenue, and partner-led growth.
Builds AI agents and marketing workflows, not just uses AI tools, scales output without scaling headcount.
Moves with extreme velocity and earns influence through the quality of the work, not the org line.
Moves with conviction, changes course without ego, and sets a standard for the team's work that they take personally.
Self-driven, sees what needs to be done, and does it.
Comfortable in board conversations, analyst briefings, and partner QBRs with something worth saying every time.

Responsibilities

Define the category story in close partnership with the CTO and Product team.
Oversee product launch strategy and cross-functional GTM coordination.
Ensure the field is equipped to execute the narrative: sales decks, battlecards, competitive positioning, and solution briefs.
Define the narrative and messaging strategy for Zenity's partner ecosystem across technology, channel, and strategic alliance types.
Ensure the partner marketing motion, enablement, joint GTM plays, and co-sell content is built and running.
Ensure partners can clearly and consistently articulate Zenity's value.
Set the strategic direction for independent research that uncovers what the market doesn't know yet and feeds signals directly back into the product roadmap.
Define how Labs findings are positioned in context of the product and market, whether they reinforce product direction or stake out territory ahead of it.
Ensure Labs research reaches the right audiences and shapes how the market thinks about the category.
Define Zenity's positioning and strategic presence within OWASP, MITRE, NIST, CSA, and other key standards bodies.
Ensure Zenity's voice is consistent, credible, and strategically placed across the communities that influence buyers and shape the category.
Set the tempo for the entire motion: research, narrative, and ecosystem presence have to move together and move quickly.