VP of Commercial Planning

The Fresh Market Inc•Greensboro, NC
•Hybrid

About The Position

The Fresh Market is seeking a VP of Commercial Planning for its Store Support Center in Greensboro, North Carolina. As a member of the Commercial Leadership Team, this enterprise leader is responsible for integrated Commercial planning and activation, translating Commercial Strategy into clear priorities, coordinated actions, and measurable outcomes across Pricing & Promotions, Merchandise Execution, Vendor Engagement, Supply Chain, and enabling functions. The role builds the operating rhythms, capabilities, tools, insights, and cross-functional accountability needed to move from strategy to execution, deliver the plan, and create an exceptional guest experience. The position reports to the Chief Commercial Officer. The VP leads Commercial activation and associated operating mechanisms, connecting strategy and business priorities with merchandising levers and execution across channels. The role leads the Supply Chain organization and Vendor Engagement function, builds partnerships throughout the enterprise, and develops a high-performing team. It also drives continuous improvement in the Commercial operating model and, where appropriate, alignment with Cencosud, The Fresh Market’s parent company.

Requirements

  • 15 or more years of experience in commercial strategy, merchandising operations, pricing and promotions, vendor engagement, supply chain, transformation, or related retail leadership roles.
  • Proven experience translating enterprise strategy into cross-functional activation and leading complex, company-wide initiatives from design through execution.
  • Strong financial and analytical acumen, with demonstrated ability to connect insights to actions that improve sales, margin, guest experience, and operational performance.
  • Experience building and deploying operating rhythms, governance, processes, systems, and capabilities within a complex retail environment.
  • Executive-level communication and influencing skills, with the ability to align leaders across Merchandising, Marketing, Store Operations, Supply Chain, Finance, IT, and Digital.
  • Demonstrated ability to lead through influence, navigate ambiguity, make decisions across organizational boundaries, create accountability across functions, and move complex work forward with urgency.
  • Proven experience leading complex vendor relationships and negotiations while balancing financial, operational, strategic, and guest considerations.

Nice To Haves

  • Experience in grocery, mass retail, or another high-SKU, high-velocity consumer environment.
  • Background in Commercial activation, advanced analytics, pricing and promotion platforms, MDM/MDI systems, or enterprise transformation.
  • Proven ability to integrate Merchandising, Marketing, Supply Chain, and Store Operations priorities to deliver end-to-end business outcomes.
  • Experience leading pricing strategy, promotion optimization, go-to-market activation, vendor engagement, or value-center architecture.
  • MBA or advanced degree in business, analytics, supply chain, or a related field.
  • Track record of transforming legacy operating models into connected, accountable, and future-ready capabilities.

Responsibilities

  • Serve on the Commercial Leadership Team, help set Commercial priorities, shape enterprise decisions, and drive shared accountability for the integrated Commercial agenda.
  • Translate Commercial Strategy into an integrated activation roadmap, defining required capabilities, tools, processes, milestones, ownership, dependencies, and measures of success.
  • Lead Commercial activation, connecting strategy and business priorities with pricing and promotions, merchandise presentation, supply chain, vendor engagement, and store execution through a disciplined go-to-market rhythm.
  • Align cross-functional partners around deliverables, decision points, dependencies, and measures of success.
  • Establish Commercial governance and operating mechanisms, including annual and quarterly activation roadmaps, cross-functional forums, decision rights, performance reviews, and issue escalation.
  • Create an integrated view of Commercial performance by connecting financial, guest, competitive, promotional, vendor, supply chain, and execution insights to identify opportunities, surface risks, and focus leaders on priority actions.
  • Strengthen in-store and digital execution through improved workflows, communication, automation, and alignment across Commercial, Digital, and Store Operations.
  • Advance pricing and promotion capabilities and activation to improve competitiveness, margin performance, promotional effectiveness, and MDI/MDM data quality.
  • Lead the Supply Chain organization and work with distribution partners to improve product flow, availability, accuracy, service levels, and end-to-end execution of Commercial priorities.
  • Lead Vendor Engagement, establishing its strategy, engagement model—including top-to-top meetings and joint business planning—communication rhythms, and negotiation capabilities.
  • Build vendor partnerships, improve commercial outcomes, and ensure alignment with The Fresh Market’s priorities.
  • Build partnerships across Merchandising, Marketing, Store Operations, Supply Chain, Finance, IT, Digital, and Cencosud to drive integrated enterprise outcomes.
  • Lead and develop a high-performing team with expertise in Commercial activation, analytics, pricing and promotions, merchandise presentation, vendor engagement, supply chain, execution, and program leadership, while building succession pipelines.
  • Improve the Commercial operating model by simplifying processes, increasing speed and accountability, and aligning platforms, standards, and best practices across the enterprise and, where appropriate, with Cencosud.

Benefits

  • Team member discount up to 40%.
  • Health, dental, and vision insurance available for individual, spouse, partner, and family.
  • 401(k) contribution and match for part-time and full-time team members.
  • Personal time off and additional time-off purchase plans.
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