VP, Media Transformation, North America

Monks•Los Angeles, CA

1d•Hybrid

About The Position

Monks’ Media Transformation (MT) practice helps enterprise brands improve business outcomes by modernizing media planning, activation, measurement, and management. It combines consulting, hands-on media expertise, and emerging technology to help clients build effective operating models, accelerate innovation, and develop lasting media capabilities. Engagements range from focused projects such as audits, taxonomy work, and pilots to full in-housing transitions and ongoing embedded teams. As VP and executive lead, you will set the practice’s operational and commercial strategy, scale its advisory capabilities, and develop bespoke solutions for the future of paid media and advertising. You will run the day-to-day business and a multidisciplinary team of more than 35, hold financial accountability, and set delivery standards. You will own revenue growth by retaining and expanding existing accounts, winning new business, and evolving the practice’s capabilities as client needs change. You will serve as executive sponsor to senior client stakeholders and build long-term relationships with strategic enterprise clients and partners. You will shape and expand MT’s offerings by combining consulting, media operations, and emerging technology. Across Monks, you will build partnerships with Data, Managed Media, Creative, DCO, and internal technology teams to develop integrated solutions and shared growth opportunities. You will also represent MT in cross-company initiatives, client escalations, and new-business pitches. The role is based in New York City or on the West Coast, both preferred, and requires regular travel to client sites and Monks offices. It is subject to Monks’ Return to Office policy; employees within commuting distance of an office are expected to work from the office a set number of days per week.

Requirements

12 or more years of leadership experience in media operations, digital transformation, or management consulting across agency, brand-side, or consulting settings.
Experience leading teams of 25 or more across technology-stack consulting, media strategy, dynamic creative, and/or embedded client services.
Hands-on experience leading at least one end-to-end in-housing or agency transition, from assessment through handover.
Deep experience partnering with, training, or advising in-house brand teams, including deploying custom operating models, staff-augmentation structures, and marketing maturity roadmaps.
Strategic literacy across core ad tech and media platforms, including Google Marketing Platform (DV360, CM360, SA360), Google Ads, GA4, Amazon DSP, AMC, The Trade Desk, Meta Ads, and leading ad-serving/DCO platforms such as Google Studio, Flashtalking, and Innovid.
Experience presenting complex organizational-change strategies, operational playbooks, and business solutions to C-suite and partner-level audiences.
Experience building senior-level relationships across complex enterprise brands and key platform partners.
Experience leading a multimillion-dollar business unit and owning revenue, margin, and budget targets, as well as forecasting pipeline, revenue, and headcount.
Strong commercial and sales skills, including leading new-business pitches, expanding accounts, and cross-selling capabilities.
Based in New York City or on the West Coast is preferred; regular travel to client sites and Monks offices is required.

Responsibilities

Set Media Transformation’s operational and commercial strategy and scale its advisory capabilities.
Run the day-to-day business and lead a multidisciplinary team of 35 or more, establishing delivery standards and operating systems.
Own revenue growth by retaining and expanding existing accounts, winning new business, and developing the practice’s capabilities.
Maintain executive-level client relationships, sponsor strategic accounts, identify client needs, and handle escalations.
Shape and expand offerings that combine consulting, media operations, and emerging technology.
Build partnerships across Managed Media, Data, Data & Analytics, Creative, DCO, and internal technology teams to develop integrated solutions and shared growth opportunities.
Represent Media Transformation in cross-company initiatives, client escalations, and new-business pitches.
Lead and win pitches, grow accounts, and cross-sell Monks capabilities.
Develop and commercialize repeatable services, delivery models, and go-to-market strategies.
Coach and develop directors, managers, and multidisciplinary teams; provide training and feedback and foster inclusion, belonging, accountability, and support.
Build governance, quality assurance, and operating systems for reliable delivery.
Own a multimillion-dollar business unit’s revenue, margin, budget, pipeline, revenue, and headcount forecasts.
Scope engagements for profitability, manage staffing mix and utilization, track financial performance by account, and course-correct to protect margin.