VP, Marketing

Impel•Remote,

About The Position

We are seeking a commercially minded, strategic Vice President of Marketing to support our global marketing organization. This executive will work with our CMO to shape our brand, lead our go‑to‑market strategy, and build a modern, scalable content, PR and communications engine that accelerates growth and strengthens our leadership position in the rapidly evolving AI and automotive technology markets. Reporting to the Chief Marketing Officer, the VP of Marketing will serve as a core business partner—driving pipeline, revenue impact, customer engagement, and market influence. This leader combines strategic clarity with operational excellence and is equally comfortable setting long‑term direction and rolling up their sleeves to execute.

Requirements

12+ years of progressive marketing leadership experience within high‑growth B2B SaaS organizations.
Proven track record building revenue‑driven marketing strategies that deliver measurable commercial outcomes.
Experience leading demand generation, product marketing, brand strategy, communications, and GTM.
Demonstrated excellence in positioning, messaging, storytelling, and integrated campaign development.
Strong partnership experience with Sales, Product, Customer Success, and Revenue Operations.
Experience building and scaling high‑performing teams and managing agency ecosystems.
Exceptional communication, executive presence, and cross‑functional leadership.
Data‑driven decision maker with strong analytical rigor.

Nice To Haves

B2B SaaS or Vertical SaaS
Automotive technology or mobility
Artificial Intelligence
$100M–$500M ARR SaaS companies
Customer engagement or revenue technology
High‑growth venture‑backed or PE‑backed environments
Experience scaling organizations from ~200 to 1,000 employees

Responsibilities

Build a unified marketing strategy and execute multi-channel marketing campaigns that drive pipeline creation, customer acquisition, expansion, and ARR growth.
Grow marketing‑sourced and marketing‑influenced pipeline; partner with Sales and Revenue Operations to optimize the full funnel.
Directly lead our Content and Creative teams while partnering with the Director of Demand Generation to concept and execute full-funnel marketing campaigns across all channels.
Partner with Sales and Business Development executives to develop compelling presentations and RFP responses for OEMs, enterprise dealer groups, partners, and industry events.
Continuously evolve our brand positioning and visual identity to maintain our standing as the category leader in Automotive AI technology.
Own brand identity, positioning, creative direction, messaging, and storytelling across all customer and market touchpoints.
Lead integrated campaigns that amplify awareness, deepen engagement, and strengthen market credibility.
Drive executive communications, PR, analyst relations, customer advocacy, and thought leadership.
Translate complex AI innovation into compelling business narratives for customers, partners, analysts, and investors.
Maintain and grow company visibility through media relations, press coverage, agency relationships and industry awards.
Ensure brand consistency across all touchpoints, including web, video, social, digital marketing, media and events.
Partner with Product to define positioning, messaging, competitive differentiation, and launch strategies.
Build buyer insights, personas, and sales messaging that support acquisition, expansion, and retention.
Articulate clear business outcomes tied to revenue, operational efficiency, and customer experience.
Successfully bring new products and capabilities to market by ensuring organizational alignment, readiness, and continuous refinement across Product, Sales, Customer Success, and Operations teams.
Directly lead our Product Marketing team to enable customer-facing staff with training, case studies, sales and support materials to optimize customer acquisition, retention and growth.
Recruit, develop, and lead a world‑class marketing team across brand, product marketing, content, creative, and communications.
Directly manage Content, Creative and Product Marketing teams, while partnering with Demand Gen and Events team members.
Establish scalable processes that support growth while maintaining speed, agility, and innovation.
Lead internal creative teams and external agencies to deliver exceptional marketing programs.
Foster a culture of accountability, creativity, collaboration, and continuous improvement.