VP, Marketing

Alkami Technology•Bentonville, AR

1d•Remote

About The Position

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action. Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We’re building a culture where each Alkamist can perform to their highest potential, and we’re always on the lookout for the best and brightest minds. If you’re ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S. As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title. Follow us on Glassdoor and LinkedIn! Alkami has built a broad and differentiated platform with strong adoption across financial institutions of all sizes and maturity levels. The next phase of growth is expanding that footprint—increasing penetration and wallet share within larger regional and national banks while continuing to gain share among local banks and credit unions. The VP of Marketing, will define how Alkami shows up to the market and ensure that our narrative, segmentation, and go-to-market approach support both motions. This role will partner closely with Sales and Product to translate platform strength into a clear market position and a scalable, predictable revenue engine. This role will report to the Chief Revenue Officer.

Requirements

15+ years of B2B marketing experience, including leadership roles in a high-growth SaaS or fintech environment
Experience supporting complex, multi-stakeholder sales processes for enterprise SaaS company
Strong product marketing and Demand Generation experience and AI first marketing
Track record of building marketing programs that contribute directly to pipeline and revenue outcomes
Experience marketing to a range of customer segments, from mid-market to enterprise
Strong cross-functional partner with Sales, Product, and Customer teams
Comfortable operating in a multi-product environment and bringing clarity to complexity

Nice To Haves

Experience working with financial institutions is a plus

Responsibilities

Shape the Market Narrative: Develop and operationalize a clear point of view that reflects Alkami’s platform and resonates with executive buyers across financial institutions, including a pragmatic perspective on the role of data and AI in driving growth.
Bring the Platform to Market: Unify Alkami’s core solutions—Onboarding (MANTL), Digital Banking, and Data & Marketing—into a cohesive story that supports expansion, differentiation, and larger deal sizes, clearly articulating how data and intelligence enhance customer and business outcomes.
Drive Pipeline and Revenue Alignment: Own the end-to-end demand engine, including SDR leadership, with a focus on pipeline quality, conversion, and predictability. Partner closely with Sales to align on target accounts, coverage, and performance.
Scale Account-Centric Go-To-Market: Build programs that effectively engage and progress high-value accounts, supporting multi-stakeholder sales cycles and long-term customer growth.
Refine Segmentation & Upmarket Motion: Define how Alkami engages different tiers of financial institutions—from community banks and credit unions to larger regional and national banks. Ensure programs and positioning scale upmarket while remaining effective in core segments.
Engage the Partner Ecosystem: Lead marketing for Alkami’s partner network, developing joint go-to-market strategies that expand reach and contribute to pipeline and revenue.
Support Technical and Business Buyers: Ensure Alkami’s value is clearly articulated across both business and technical audiences, including our extensibility, integrations, and platform capabilities.
Field Marketing & Customer Advocacy: Build and scale in-market programs and experiences that engage target accounts and support deal progression, anchored in customer outcomes and proof (including Co:lab).
Partner on Product Strategy: Work closely with Product leadership on positioning, packaging, and go-to-market strategy to ensure alignment with how customers evaluate and buy.