VP, Marketing

Syllo•New York, NY

1d•$265,000 - $270,000•Remote

About The Position

Syllo is defining the Litigation AI category with its unified platform designed to autonomously manage the entire litigation lifecycle. Founded in 2019, Syllo enables legal teams to harness AI across any matter, supporting Fortune 500 companies and AmLaw 200 firms. The company is the market leader in enterprise-grade litigation AI, recognized with industry awards, and is experiencing accelerated growth. This role leads Syllo's marketing function, responsible for category positioning, demand generation, brand building, content strategy, and contributing to the pipeline that fuels the enterprise sales motion. The VP will build the marketing team, set the strategy, and own the metrics connecting marketing investment to revenue. Reporting to the CEO, this role collaborates with the heads of Sales, Product, and Customer Success. The ideal candidate will have experience in category creation, marketing to sophisticated buyers in professional services, and a focus on generating pipeline rather than vanity metrics. They must understand that credibility is paramount in the legal market and build campaigns that respect legal audiences' skepticism towards vendor marketing.

Requirements

8+ years in B2B marketing, including 3+ years in a VP or Director-level leadership role at a high-growth SaaS company.
Demonstrated ownership of pipeline contribution targets with documented performance outcomes.
Experience marketing to legal, compliance, or enterprise professional services buyers is a strong advantage.
Proficiency with marketing technology stack: HubSpot or Marketo, Salesforce, ABM platforms, and analytics tools.
Bachelor's degree required.
Enterprise B2B marketing leadership experience, including building and leading marketing teams at high-growth SaaS companies targeting sophisticated, long-cycle enterprise buyers with demonstrated pipeline contribution.
Category creation instinct, with experience in defining categories or the judgment to do so.
Legal or professional services market experience, understanding how to earn credibility with attorneys and legal operations professionals.
Demand generation depth, including building multi-channel demand programs that generate qualified pipeline and understanding ABM, content-led growth, and event strategy in an enterprise context.
Brand and narrative fluency, with strong writing and editing skills, producing marketing that resonates with smart, skeptical readers.
Analytical discipline, including building marketing measurement frameworks that connect spend to pipeline to revenue and reporting on outcomes, not activity.
Team building experience, including hiring and developing marketing talent across multiple disciplines (content, demand gen, design, ops).

Nice To Haves

MBA is a plus.

Responsibilities

Define and deliver the marketing-sourced pipeline target, ensuring every program maps to a revenue outcome.
Build and lead the marketing team, including hiring and developing talent across demand generation, content, brand, and design.
Own Syllo's market narrative, defining the Litigation AI category, differentiating from adjacent categories, and shaping perceptions of the future of legal work.
Build a multi-channel pipeline engine encompassing content, events, paid media, partnerships, and ABM, calibrated for enterprise legal buyers with long decision cycles.
Develop the brand voice, visual identity standards, and executive thought leadership program to establish Syllo's authority in the legal market.
Align messaging with sales effectiveness, equip the sales team with usable materials, and translate product development into market-facing narratives.
Maintain accurate marketing attribution, pipeline reporting, and budget management, providing clear visibility to the CEO on pipeline sources.