VP, Marketing

Pavilion

1d • Remote

About The Position

Pavilion is seeking a Vice President of Marketing to lead its next phase of growth. This role involves defining strategies for attracting, engaging, and retaining members throughout their journey. The ideal candidate is a strategist with expertise in growth marketing tactics, blending creativity with discipline, and understanding the importance of both attraction and retention for long-term growth. Demand generation expertise is crucial, requiring hands-on experience building and running acquisition programs, not just directing them through partners. Fluency in building AI-driven tools and workflows, with concrete examples of agents or automations built and their measurable impact, is also essential.

Requirements

• 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models.
• Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies.
• Proven success in integrated brand and lifecycle marketing.
• Experience managing agencies or contractors for acquisition programs.
• Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact.
• Strong content and communications background; comfort with analytics and budgets.
• Excellent collaboration and communication skills.

Nice To Haves

• Experience in B2B SaaS or professional development
• Understanding of retention tactics
• Event marketing
• Community storytelling

Responsibilities

• Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.
• Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.
• Maintain ROI discipline and brand alignment across acquisition programs.
• Test and evaluate new channels to reach GTM professionals globally.
• Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring.
• Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.).
• Stay ahead of emerging AI technologies and embed them into team workflows.
• Create programs that drive activation, engagement, and renewal.
• Partner with Sales & Success on onboarding, nurture, and milestone communications.
• Develop referral and win-back campaigns that turn satisfied members into advocates.
• Lead Pavilion's brand presence across web, social, events, and content.
• Oversee thought leadership, PR, and storytelling that elevate Pavilion's reputation and member value.
• Collaborate with Education and Community teams to highlight member success and insights.
• Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.
• Translate Pavilion's mission into clear messaging across every touchpoint—from awareness through renewal.
• Partner with leadership to evolve brand architecture and positioning.
• Define and measure success across acquisition, retention, and member satisfaction.
• Lead a small, high-performing team (3–4 people).
• Foster collaboration, accountability, and creative excellence.
• Establish key marketing KPIs, dashboards, and optimization frameworks.

Benefits

• Competitive salary + performance bonus tied to acquisition, retention, and engagement
• Stock options in a profitable, mission-driven company
• Comprehensive health benefits
• Professional development budget
• Flexible, remote-friendly work environment
• Access to Pavilion membership and education

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed