VP Marketing

Ex.Co • New York, NY

19d

About The Position

EX.CO is seeking a VP Marketing to lead its brand, creative direction, and market presence. The role owns marketing strategy and execution across brand identity, content and video, social channels, public relations and communications, events, and growth. The VP Marketing will work closely with Go To Market and Business teams to clarify messaging, refine visual language, expand EX.CO’s identity into new areas of the media world, and drive new business opportunities. The role also partners closely with Product and the executive team and remains hands-on.

EX.CO provides video technology for media companies across web, mobile, CTV, and DOOH. Its machine learning engine uses billions of predictions to grow video advertising revenue. The company partners with media organizations including USA Today, People Inc., Hearst Newspapers, Motorsport Network, and Ziff Davis, and is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

Requirements

• 10+ years of experience in B2B technology marketing.
• 4+ years in senior leadership.
• A track record of leading campaigns, growth, and content at a senior level.
• Strength in both brand and performance marketing, with a clear link to revenue.
• A good visual eye and experience managing external creative and PR resources.
• A collaborative style and experience working alongside Go To Market, Sales, and Product leaders.
• Strategic and hands-on approach.

Nice To Haves

• AdTech or media experience.

Responsibilities

• Build and own marketing strategy across the company’s offerings and audiences, creating annual and quarterly plans according to budget.
• Lead the marketing team and external consultants.
• Refine the brand identity, messaging, and visual guidelines across all touchpoints.
• Drive growth campaigns and demand generation tied to pipeline, including media-buying strategy, campaigns, and creative work.
• Own external-facing communications and channels, including PR and media-relations strategy.
• Lead content and video production, including thought leadership.
• Plan and run EX.CO’s presence at key industry events.
• Support internal communications efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed