VP, Marketing

Commerce•Austin, TX

23d

About The Position

The Vice President of Marketing at Commerce.com leads marketing strategy for Feedonomics, spanning demand generation, product marketing, brand, customer advocacy, and retention across customer segments. This executive leadership role partners with the C-suite while remaining involved in strategic and operational details, including pipeline forecasting, brand positioning, and customer storytelling. The VP owns the marketing P&L, builds and scales a multifunctional organization through Directors, represents marketing across the business, and sets segment strategy. The role determines marketing priorities, resourcing, and investment to maximize value, while ensuring marketing is represented in company-wide planning. The role owns marketing-sourced pipeline and revenue performance, brand positioning for Feedonomics and BigCommerce, go-to-market strategy for major product launches, and customer advocacy and retention strategy. It also leads senior marketing talent and partners closely with Sales, Product, Customer Success, Finance, the CMO, executive leadership, and, where applicable, the Board.

Requirements

12+ years of marketing experience.
Significant senior leadership experience owning multifunctional marketing organizations across demand generation, product marketing, brand, and customer marketing or retention.
Track record of owning a company-level pipeline or revenue number and being accountable for it at the executive level.
Significant people leadership experience, including building and scaling marketing organizations through managers of managers and developing senior leaders.
Executive presence and communication skills, with the ability to set strategy in the boardroom and engage with campaign briefs or customer stories.
Track record of setting brand and go-to-market strategy across multiple segments or product lines.
Exceptional cross-functional leadership and experience operating as a peer to Sales, Product, and Customer Success leadership.
Comfort operating with ambiguity at the company level, setting direction with incomplete information and adapting as the market and business evolve.
Strong business and analytical instincts, including fluency in revenue models and brand platforms.

Nice To Haves

Experience marketing to small businesses and/or other core Commerce.com customer segments.

Responsibilities

Set Feedonomics' overall marketing strategy, connecting brand, demand generation, product marketing, and customer advocacy into a coherent narrative and operating plan.
Prioritize marketing across customer segments, including Mid Market and Enterprise, balancing near-term pipeline needs with long-term brand and category investment.
Represent marketing in company-wide strategic planning and align investment with business priorities alongside the CMO and executive leadership team.
Own marketing-sourced pipeline and revenue across all segments, including forecasting, performance, and in-flight strategy adjustments.
Set budgets and allocate resources across demand generation, product marketing, brand, and retention; justify investments with clear ROI.
Partner with Sales and Finance leadership on revenue targets, funnel efficiency, and go-to-market alignment.
Own Feedonomics and BigCommerce brand positioning and ensure segment-level messaging contributes to a consistent, differentiated market position.
Set go-to-market strategy for major product launches and connect Product, Sales, and Marketing on roadmap and positioning decisions.
Represent the voice of customers across segments at the leadership table.
Develop strategies to turn customers into advocates and reduce churn through marketing-led retention and expansion programs.
Champion customer marketing as a growth lever, ensuring it is appropriately resourced and measured; performance includes NPS.
Partner with Customer Success leadership on lifecycle strategy from first touch through renewal and expansion.
Build, lead, and scale a marketing team, establishing standards for speed, ownership, and storytelling.
Recruit, develop, and retain senior marketing leaders and build a pipeline of talent ready for expanded roles.
Create a culture that moves quickly while protecting brand integrity and holds leaders accountable for measurable outcomes.
Serve as the executive marketing partner to Sales, Product, Customer Success, and Shared Services leadership, establishing an operating model that enables segment teams to move quickly.
Own marketing's relationship with the executive team and, where applicable, the Board; communicate strategy, performance, and market insight.
Model strategic thinking, storytelling, and analytical rigor.