Pearl Talent - VP, Marketing

Pearl

43d•Remote

About The Position

Pearl Talent is seeking a VP of Marketing to build Pearl into a brand that founders & leaders want to work with, exceptional talent want to join, and people genuinely want to be part of. The role involves changing perceptions about global talent through compelling stories that showcase the people behind Pearl and their impact. The VP will also build the brands of Pearl's founder communities, such as NY Deep Tech, Operating Room, and Health Command, using events and communities as primary client acquisition tools. This is a hands-on creative leadership role requiring personal development of concepts, interviews, storyboards, and scripts, while also assembling and leading a team of specialists. The VP will work directly with Pearl's founders to build a recognizable brand that attracts exceptional talent, strengthens communities, and generates business opportunities.

Requirements

Exceptional storyteller and brand builder with a proven ability to find human stories and turn them into engaging content.
Experience building brands that people want to be part of, understanding what makes a brand distinctive, memorable, and culturally relevant.
Hands-on creative leadership experience, capable of developing concepts, storyboards, and scripts, and working with production teams.
Understanding of how content spreads and experience developing strategies for organic reach and engagement.
Understanding of community-driven growth and the ability to turn offline experiences into online conversations.
Understanding of the relationship between brand and revenue, and how marketing contributes to client acquisition.
Experience building and managing creative teams and an established network of freelancers, creators, and agencies.
Comfort working directly with founders, taking ambitious visions, challenging assumptions, and executing independently.
Belief in Pearl's mission to change how the world views global talent and help ambitious companies grow.
Relevant brand-building experience, potentially leading marketing at a high-growth startup, building a consumer or B2B brand, or scaling a community-driven business.
High standards and low ego, with the ability to do the work oneself or delegate effectively.
Experience with marketplaces, recruiting, staffing, or HR technology is a plus, but not required.

Nice To Haves

Experience with marketplaces, recruiting, staffing, or HR technology.

Responsibilities

Own Pearl's brand positioning, creative direction, and storytelling strategy, building a distinctive identity that resonates with founders, executives, and exceptional global talent.
Find and develop compelling stories about the people behind Pearl, showcasing their professional capabilities, personal journeys, and the impact of their work.
Personally develop creative concepts, conduct interviews, build storyboards, and write scripts that turn real experiences into engaging content.
Transform interviews with founders, clients, and talent into authentic first-person stories, videos, articles, and social content.
Develop a consistent storytelling approach across Pearl's website, LinkedIn, Instagram, and other relevant channels.
Create content that challenges misconceptions about global talent and demonstrates its impact on world-class companies.
Build a content strategy that encourages founders, clients, talent, and community members to share Pearl's stories with their own networks.
Own the marketing strategy for Pearl's communities, including NY Deep Tech, Operating Room, and Health Command.
Build recognizable community brands that attract ambitious founders, executives, operators, and prospective clients.
Work with Pearl's founders to make our events and retreats experiences people want to attend, talk about, and share.
Turn in-person events into compelling videos, interviews, founder stories, and social content that extend far beyond the people in the room.
Work with videographers, editors, and content specialists to capture and distribute engaging event content.
Develop strategies that encourage attendees, speakers, sponsors, and community members to amplify Pearl's content through their own networks.
Connect community growth and event participation to qualified relationships, referrals, sponsorships, and new client opportunities.
Build and lead the marketing team and external network required to execute Pearl's brand, content, and community strategy.
Identify, recruit, and manage exceptional specialists across video production, editing, copywriting, ghostwriting, graphic design, paid advertising, SEO, and GEO.
Bring an existing network of talented freelancers, creators, and agencies that you can tap into to execute quickly and produce high-quality work.
Personally own creative direction, storytelling, storyboarding, and scriptwriting while delegating production and specialist execution.
Establish clear creative briefs, production workflows, quality standards, and accountability across internal and external contributors.
Develop a repeatable content production and distribution process that doesn't rely on the founders to drive every initiative.
Manage marketing resources and external partners to ensure spending supports Pearl's brand-building and commercial objectives.
Establish clear marketing KPIs across three areas: reach and virality, engagement and brand loyalty, and prospecting and conversion.
Track content reach alongside engagement rates to understand which stories resonate and generate meaningful organic distribution.
Measure community growth, participation, retention, and the quality of founders, executives, and prospective clients joining our communities.
Develop strategies to amplify successful content through Pearl's founders, employees, clients, talent, and community members.
Partner with Sales to connect marketing activity, community engagement, and event participation to qualified prospects and new client acquisition.
Oversee paid advertising, SEO, GEO, and other distribution channels, working with specialists to support Pearl's broader brand and growth strategy.
Continuously test creative approaches, content formats, and distribution strategies, using performance data to improve results.