VP, Marketing Technology

UnitedHealth Group•Eden Prairie, MN

13d•$200,400 - $343,500•Remote

About The Position

The Vice President of Marketing Technology drives AI-forward engineering transformation across the enterprise marketing and media technology ecosystem, enabling scalable, production-grade AI capabilities for personalized, data-driven consumer engagement across UnitedHealthcare businesses. The role translates marketing and media challenges—including customer acquisition, personalization, campaign orchestration, media planning and activation, and consumer engagement—into deployable AI-enabled solutions, platforms, and products. It leads enterprise martech and media tech engineering at scale, embedding AI across the marketing and media technology lifecycle, from ideation through production monitoring, across customer data, campaign management, marketing automation, and media buying and measurement systems. The position advances marketing effectiveness, consumer acquisition and retention, media efficiency and ROI, and privacy and compliance through AI-first modernization, platform reuse, and operational excellence. It sets strategy and leads platform engineering, delivery, reliability, security, vendor management, and compliance while aligning technology investments to measurable business outcomes. The role also models UnitedHealth Group values and partners with business, brand, marketing, product, media, finance, security, legal, and risk stakeholders. The role is remote within the U.S. For hires in the Minneapolis or Washington, D.C. area, a minimum of four office days per week is required. Remote employees must adhere to UnitedHealth Group’s Telecommuter Policy. The position offers a salary range of $200,400 to $343,500 annually, based on full-time employment, and benefits subject to eligibility requirements.

Requirements

15+ years of technology or engineering experience, including 5+ years in senior engineering or technology leadership roles supporting marketing, media, or digital consumer platforms.
Demonstrated success leading leaders of large, multidisciplinary, globally distributed teams.
Accountability for multi-million-dollar technology budgets and vendor portfolios.
Experience leading strategic delivery partners and system integrators to deliver enterprise programs.
Deep expertise in cloud platforms, APIs, microservices, DevOps, application security, and modern AI-SDLC practices.
Hands-on leadership embedding AI into engineering delivery through AI-first/AIDLC practices, including AI-assisted development, testing, and monitoring.
Hands-on leadership deploying AI/ML, GenAI, and agentic AI capabilities into business workflows.
Exceptional communication, influence, and executive stakeholder management skills.
Bachelor's or Master's degree in Computer Science, Marketing, Engineering, or a related field.

Nice To Haves

Proven track record building and scaling enterprise marketing technology and/or media technology platforms, such as CDP, marketing automation, campaign management, ad tech, or content management.
Hands-on leadership deploying AI/ML, GenAI, and agentic AI capabilities into marketing and media production platforms and workflows.
Experience with data-driven personalization, audience segmentation, identity resolution, and real-time decisioning at scale.
Working knowledge of media planning, programmatic and paid media activation, and marketing measurement and attribution methodologies.
Experience leading large-scale migrations between enterprise marketing clouds or orchestration platforms.
Product-oriented engineering leadership focused on platform reuse, marketer experience, and AI-enabled marketing productivity.
Experience leading digital marketing or media technology transformation initiatives, including cloud migration, platform consolidation, and marketing automation modernization.
Experience leading enterprise AI-first transformation, including AIDLC adoption, AI agent tooling, and measurable developer or marketer productivity gains.
Proven experience deploying marketing or media technology at scale within healthcare, insurance, or other highly regulated consumer industries.

Responsibilities

Define and execute enterprise marketing and media technology strategy aligned with business growth and consumer engagement objectives.
Embed AI and data-driven decisioning across customer acquisition, personalization, campaign orchestration, and media activation.
Advance a first-party, enterprise-grade marketing and media platform strategy and scaled AI-first engineering practices, including AIDLC, reusable AI capabilities, responsible AI controls, and enterprise tooling.
Advance marketing technology talent strategy through role-based enablement and organizational capability building.
Build and scale the enterprise martech stack, including marketing data platforms, marketing automation, campaign management, and content management systems.
Lead configuration, integration, and optimization of Adobe Experience Cloud solutions for personalized, data-driven customer experiences across channels.
Own the media technology ecosystem, including ad serving, programmatic and paid media activation, marketing mix modeling, and attribution and measurement platforms.
Enable real-time personalization, audience segmentation, next-best-action and offer decisioning, and journey orchestration at scale.
Support member and consumer communications across regulated channels, including email, SMS, direct mail, and digital notifications.
Modernize cloud data platforms for marketing and media use cases, with data lineage, quality, observability, and AI agents for automated monitoring.
Standardize DevOps, MLOps, AI pipelines, and engineering delivery practices across marketing and media technology teams.
Drive reusable marketing and media data services and shared capabilities across brands and business segments.
Accelerate adoption of GenAI, LLMs, and agent-based systems for content generation, creative personalization, next-best-action, and campaign optimization where appropriate.
Partner with Brand, Marketing, Product, Media Agencies, and Finance to prioritize high-value technology investments and align them with measurable ROI.
Translate business needs into deployable marketing and media technology solutions and scale pilots and proofs of concept into enterprise-grade, always-on platforms.
Lead delivery of highly available, scalable systems supporting always-on demand and peak enrollment periods.
Ensure 24x7 production support, incident management, and observability across marketing and media technology platforms.
Establish platform reliability, data quality, campaign QA, and testing best practices.
Manage technology lifecycle and security posture across the marketing and media technology portfolio.
Optimize performance and cost efficiency across martech and adtech infrastructure and vendor and licensing spend.
Embed marketing and media technology delivery into AIDLC practices.
Lead enterprise marketing and media technology engineering that enables personalized engagement journeys, unified customer data and identity resolution, media planning and measurement optimization, and content supply chain and creative automation.
Deliver measurable improvements in qualified leads, conversion, consumer retention, media efficiency, cost per acquisition, campaign time-to-market, brand consistency, and consumer experience.
Ensure solutions comply with data privacy, consent management, and healthcare marketing regulations, including HIPAA and CMS Medicare marketing guidelines.
Establish responsible data use practices, including consumer consent, transparency, and auditability.
Partner with security, legal, and risk teams to govern first- and third-party data usage and manage vendor and platform lifecycle risk.