VP, MARKETING INSIGHTS & ANALYTICS

Jack In The Box•San Diego, TX

1d•$250,000 - $370,000

About The Position

Leads the integrated Marketing Insights & Analytics function for Jack in the Box, bringing together consumer and marketing insights, brand and competitive intelligence, and analytics to deliver actionable recommendations. Owns the marketing learning agenda, research and analytics capabilities, measurement frameworks, dashboards, and performance reporting to help explain business and marketing performance and inform evidence-based decisions in partnership with cross-functional teams. The role oversees consumer research and strategic learning, integrated marketing and business performance analysis, brand and competitive intelligence, customer and loyalty analytics, marketing effectiveness measurement, and data and reporting capabilities. It develops clear insights and recommendations for Marketing and executive leadership, strengthens measurement and analytical standards, and works with Technology, Data, Finance, Digital & Growth Marketing, and other partners to improve decision-making and business performance. This position requires a bachelor's degree in a relevant field and 12 or more years of progressive experience in insights, analytics, research, intelligence, or related disciplines. An MBA or advanced degree and industry experience in restaurants, consumer products, retail, hospitality, or franchising are preferred. The role requires travel approximately 20–25% of the time as business needs require. The salary range is $250,000–$370,000, based on an employee located at corporate headquarters; a geographic pay differential may apply for remote employees in other cities.

Requirements

Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, Market Research, Analytics, Data Science, or a related field.
12+ years of progressive experience in consumer insights, marketing analytics, business analytics, customer analytics, market research, brand intelligence, competitive intelligence, marketing measurement, or related disciplines.
Demonstrated experience leading teams across both insights and analytics.
Proven ability to integrate qualitative research, quantitative research, business performance data, customer data, and marketing measurement into actionable recommendations.
Deep expertise in consumer insights, market research, consumer behavior, customer analytics, and marketing measurement.
Advanced understanding of sales, traffic, transaction, menu, product, promotional, pricing, customer, loyalty, and media analytics.
Deep knowledge of brand health measurement, competitive intelligence, and category analysis.
Ability to identify performance drivers and distinguish correlation from actionable insight.
Ability to synthesize complex information into clear executive-level insights, implications, and recommendations.
Strong financial and commercial acumen and ability to connect marketing activity to business outcomes.
Exceptional storytelling, visualization, presentation, and communication skills.
Ability to influence senior leaders while maintaining analytical objectivity and independence.
Strong people leadership, project management, and organizational capabilities.
Proficient knowledge of personal computers and Microsoft Office 365, including Word and Excel, and modern research, business intelligence, visualization, and analytics platforms.
Integrity and ethical behavior.
Ability to communicate clearly in person and on the telephone, operate a computer keyboard, and travel approximately 20–25% of the time as business needs require.

Nice To Haves

MBA or advanced degree.
Experience within the Restaurant, Consumer Products, Retail, Hospitality, or Franchise industries.

Responsibilities

Lead consumer research and insights activities and establish a learning agenda tied to critical business and marketing questions.
Oversee qualitative and quantitative research, including segmentation, usage and attitudes, concept and product testing, creative evaluation, customer journey research, brand health, and innovation validation.
Develop understanding of consumer needs, motivations, attitudes, behaviors, occasions, and barriers, and identify changes in consumer behavior, culture, category dynamics, and purchase motivations.
Synthesize research into insights, implications, and recommendations for Marketing and cross-functional partners.
Connect sales, traffic, transactions, customer, menu, media, promotional, and brand data to develop an integrated view of marketing and business performance.
Identify key drivers of business performance and diagnose strengths, weaknesses, risks, and opportunities.
Evaluate marketing programs, promotions, products, campaigns, and customer initiatives against objectives; conduct deep-dive analyses and establish performance benchmarks and standards.
Lead measurement of brand health, consumer perceptions, consideration, preference, relevance, and other brand indicators.
Develop competitive and marketplace intelligence covering competitor marketing, promotions, menu innovation, pricing, value, media investment, digital activity, and brand positioning; provide regular reporting and identify emerging threats and opportunities.
Lead customer analytics across acquisition, retention, frequency, churn, reactivation, digital engagement, loyalty, and customer lifetime value.
Develop and maintain customer segmentation and behavioral frameworks; partner with Digital & Growth Marketing to evaluate loyalty, CRM, personalization, digital adoption, and customer engagement.
Partner with Technology and Data teams to strengthen first-party customer data, analytical capabilities, and customer measurement; advance predictive analytics and modeling.
Lead marketing effectiveness measurement across paid, owned, earned, digital, social, CRM, and other channels.
Establish campaign and marketing investment measurement frameworks, including marketing mix modeling, attribution, incrementality testing, media effectiveness, and ROI analysis.
Develop an integrated view of marketing investment and its relationship to customer behavior, sales, transactions, and brand outcomes.
Establish dashboards, reporting tools, scorecards, and analytical frameworks for visibility into marketing and business performance.
Create consistent definitions, methodologies, and measurement standards across Marketing.
Partner with Technology, Data, Finance, and other functions to improve data quality, accessibility, integration, and usability.
Advance analytics capabilities, tools, models, and methodologies to improve decision-making speed and quality.
Lead and develop high-performing teams through coaching, engagement, and talent development; collaborate across functions and influence decisions through clear, objective analysis.
Perform other related duties, tasks, and responsibilities as required, assigned, and directed.