Senior Marketing Manager, Insights & Analytics

Serigor•Camden, NJ

13h•Hybrid

About The Position

We are seeking a senior, hands-on analytics leader for a 12-month contract. The role combines marketing and digital data, identifies performance drivers, and turns findings into clear visuals and recommendations for executives. It is an individual-contributor position with no direct reports. Approximately 50% of the time is spent collecting, cleaning, and manipulating data, and 50% synthesizing and providing insights behind the data. The position sits in the Marketing Insights department, within Analytics and Customer Research, and reports to the Marketing Insights Manager. It is based in Camden, New Jersey, with a hybrid schedule of three onsite days (Monday, Tuesday, and Thursday) and two remote days. The successful candidate will prepare data from multiple sources, analyze and report on marketing and digital performance, create executive-ready presentations, and collaborate with internal teams, agencies, and data vendors. The role requires taking projects from initial question to answer with little direction while managing priorities, meeting deadlines, and raising risks early with solutions.

Requirements

10+ years in marketing analytics, web or digital analytics, business intelligence, or data analysis, including manager or senior manager experience.
Corporate experience presenting insights to senior leaders.
Bachelor's degree in Business Analytics, Data Science, Statistics, Marketing, a related field, or equivalent experience.
Hands-on experience with Adobe Analytics or another major web analytics platform.
Proficiency in Power BI and Tableau, including dashboard maintenance.
Advanced PowerPoint, Excel, and Microsoft 365 skills, with executive-ready work samples.
SQL proficiency for querying and combining data from multiple sources.
Ability to combine, clean, validate, and document data from multiple source systems.
Ability to identify trends, drivers, and root causes in marketing and digital performance.
Experience presenting to non-technical and executive audiences.
Ability to work independently, take projects from question to answer with little direction, manage priorities, meet deadlines, and raise issues early.
Strong communication skills; proactive and confident.
Independent approach: finds answers with little direction.
Curiosity: asks questions and digs deeper.
Clear communication: turns complex data into simple stories.
Reliability: checks work, meets deadlines, and raises issues early.

Nice To Haves

Experience in the automotive, manufacturing, automotive supplier, or a similar capacity.
Familiarity with automotive market data sources such as Experian (Velocity), Ipsos (mTab/Halo), NIQ/GfK, and J.D. Power PIN.
Experience with Python or R for data cleaning, automation, or statistical analysis.
Familiarity with cloud data platforms.
Experience working with customer research data, including surveys, voice of customer, and satisfaction studies.
Knowledge of statistical methods such as regression, segmentation, and forecasting.
Experience with Profound AI dashboards.
Master's degree or MBA.

Responsibilities

Combine, clean, validate, and document data from web analytics, first-party data, research, sales, agencies, and other sources.
Partner with IT to improve data quality and streamline repeatable processes.
Analyze marketing and digital performance to identify trends, drivers, root causes, and next steps.
Maintain Power BI, Tableau, and Profound AI dashboards and recurring reports.
Automate reporting where possible and respond quickly to ad hoc requests.
Turn complex analysis into clear headlines, simple visuals, and practical recommendations.
Create executive-ready PowerPoint slides and present insights to non-technical audiences.
Partner with Marketing, Sales, Product, IT, agencies, and data vendors to explain performance and meet business needs.
Take projects from question to answer with little direction.
Manage priorities, meet deadlines, and raise risks early with solutions.