VP, MARKETING INSIGHTS & ANALYTICS

Jack In The Box•San Diego, TX

2d•$250,000 - $370,000

About The Position

The VP, Marketing Insights & Analytics leads Jack in the Box’s integrated Marketing Insights & Analytics function, bringing together consumer and marketing insights, brand and competitive intelligence, and analytics. The role develops the marketing learning agenda, research and analytics capabilities, measurement frameworks, dashboards, and performance reporting to explain business and marketing performance and identify opportunities. It provides clear, actionable recommendations that support evidence-based decisions and improved performance in partnership with cross-functional teams. The position leads consumer research and strategic learning; marketing, brand, competitive, sales, menu, customer, loyalty, media, and marketing-effectiveness analytics; and the development of data, reporting, and analytics capabilities. It establishes measurement standards, reporting tools, and analytical frameworks, and partners with Marketing, Finance, Operations, Product Marketing, Culinary, Digital & Growth Marketing, Technology, Data, and other functions. The role also performs other related duties as assigned. The position requires a bachelor’s degree in a related field and 12 or more years of progressive experience in relevant insights, analytics, research, intelligence, or measurement disciplines. An MBA or advanced degree and experience in restaurant, consumer products, retail, hospitality, or franchise industries are preferred. The role requires travel of approximately 20–25% as business needs require. The listed salary range is $250,000–$370,000, with possible geographic pay differentials for remote employees. Jack in the Box offers a competitive salary and Total Rewards package.

Requirements

Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Psychology, Market Research, Analytics, Data Science, or a related field.
12 or more years of progressive experience in consumer insights, marketing analytics, business analytics, customer analytics, market research, brand intelligence, competitive intelligence, marketing measurement, or related disciplines.
Demonstrated experience leading teams across both insights and analytics and integrating qualitative research, quantitative research, business performance data, customer data, and marketing measurement into actionable recommendations.
Deep expertise in consumer insights, market research, consumer behavior, customer analytics, and marketing measurement.
Advanced understanding of sales, traffic, transaction, menu, product, promotional, pricing, customer, loyalty, and media analytics.
Deep knowledge of brand health measurement, competitive intelligence, and category analysis.
Ability to identify performance drivers and distinguish correlation from actionable insight.
Ability to synthesize complex information into clear executive-level insights, implications, and recommendations.
Strong financial and commercial acumen and ability to connect marketing activity to business outcomes.
Strong storytelling, visualization, presentation, and communication skills.
Ability to influence senior leaders while maintaining analytical objectivity and independence.
Strong people leadership, project management, and organizational capabilities.
Proficient knowledge of personal computers and Microsoft Office 365, including Word and Excel, and modern research, business intelligence, visualization, and analytics platforms.
Integrity and ethical behavior.
Ability to communicate clearly in person and by telephone and operate a computer keyboard.
Ability to travel approximately 20–25% of the time as business needs require.

Nice To Haves

MBA or advanced degree.
Experience in the Restaurant, Consumer Products, Retail, Hospitality, or Franchise industries.

Responsibilities

Lead consumer research and insights activities and establish a learning agenda tied to critical business and marketing questions.
Oversee qualitative and quantitative research, including segmentation, usage and attitudes, concept and product testing, creative evaluation, customer journey research, brand health, and innovation validation.
Build understanding of consumer needs, motivations, attitudes, behaviors, occasions, and barriers, and identify relevant changes in consumer behavior, culture, category dynamics, and purchase motivations.
Synthesize research into insights, implications, and recommendations for Marketing and cross-functional partners.
Connect sales, traffic, transactions, customer, menu, media, promotional, and brand data to develop an integrated view of marketing and business performance.
Identify business performance drivers and diagnose areas of strength, weakness, risk, and opportunity.
Evaluate marketing programs, promotions, products, campaigns, and customer initiatives against established objectives; conduct deep-dive analyses and establish benchmarks and performance standards.
Lead measurement of brand health, consumer perceptions, consideration, preference, relevance, and other brand indicators.
Monitor competitor marketing, promotions, menu innovation, pricing, value, media investment, digital activity, and brand positioning; provide intelligence reporting and identify threats, shifts, and opportunities.
Lead analytics for system sales, same-store sales, traffic, transactions, check, dayparts, channels, products, categories, promotions, and menu performance.
Partner with Product Marketing, Culinary, Finance, and Operations to evaluate launches, promotions, pricing actions, menu changes, and innovation.
Evaluate product and menu performance, including trial, mix, incrementality, attachment, and repeat behavior; identify opportunities through menu, category, occasion, and purchase behavior analytics.
Provide data-driven analysis and insights for forecasting and business planning.
Lead customer analytics across acquisition, retention, frequency, churn, reactivation, digital engagement, loyalty, and customer lifetime value.
Develop and maintain customer segmentation and behavioral frameworks; partner with Digital & Growth Marketing on loyalty, CRM, personalization, digital adoption, and engagement measurement.
Partner with Technology and Data teams to strengthen first-party customer data and analytical capabilities, and advance predictive analytics and modeling.
Lead measurement of marketing effectiveness across paid, owned, earned, digital, social, CRM, and other channels.
Establish frameworks for campaign and investment measurement, including marketing mix modeling, attribution, incrementality testing, media effectiveness, and ROI analysis.
Develop an integrated view of marketing investment and its relationship to customer behavior, sales, transactions, and brand outcomes.
Establish dashboards, reporting tools, scorecards, and analytical frameworks that provide actionable visibility into marketing and business performance.
Create consistent definitions, methodologies, and measurement standards across Marketing.
Partner with Technology, Data, Finance, and other functions to improve data quality, accessibility, integration, and usability.
Advance analytics capabilities, tools, models, and methodologies to improve the speed and quality of decision making.
Lead and develop high-performing teams through coaching, engagement, and talent development; collaborate across functions and influence decisions through clear, objective analysis.
Perform other related duties, tasks, and responsibilities as required, assigned, and directed.