VP Marketing, Healthcare Workforce Solutions

Ascend Learning, LLC•Burlington, OR

1d•Remote

About The Position

Ascend Learning, a leading healthcare and learning technology company, is seeking a VP Marketing, Healthcare Workforce Solutions to lead strategy and execution for accelerated growth across a strategic, multi-brand portfolio including Laudio and Staff Garden. The role involves defining and driving category-leading thought leadership, product and solutions marketing, and establishing a differentiated industry presence. The VP will partner closely with Sales, Product, and Executive Leadership to align go-to-market strategy and demand generation, with a focus on building a scalable pipeline of qualified leads.

Requirements

12+ years of proven experience in senior marketing leadership roles, preferably within a SaaS or healthcare technology company serving health systems
Deep understanding of the health system environment, including complex multi-buyer committee sales cycles, key industry trends, and demonstrated credibility with C-suite healthcare executives
Full stack marketing expertise with a track record of designing and executing programs that generate highly qualified leads and measurable pipeline impact
Proven experience developing and scaling brand strategy in a multi-brand, post-acquisition environment
Strong analytical, data-driven decision-making skills, including strategic product marketing experience and close collaboration with product teams to maximize market impact
Experience planning and delivering high-impact, private customer or client conferences and large-scale events
Exceptional written and verbal communication skills with the ability to build compelling messaging and clearly communicate complex concepts
Demonstrated ability to collaborate cross-functionally, influence senior stakeholders, and lead through partnership
Bachelor’s degree in marketing, business, or a related field; MBA preferred

Responsibilities

Own and evolve the overall marketing strategy aligned to company growth objectives and priority healthcare market segments.
Design and execute capital efficient, multi-channel demand generation programs targeting C-suite healthcare leaders, with a strong focus on pipeline quality and revenue impact.
Establish, protect, and scale a strong brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio.
Lead ongoing market research and competitive analysis to understand customer needs, healthcare system trends, and evolving buyer behavior.
Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments.
Design, launch, and scale the company’s annual customer conference and build engaged, ongoing virtual user communities.
Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references.
Advance and expand account-based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales.
Leverage advanced analytics to inform decision making, measure marketing effectiveness, and continuously refine strategy.
Identify and activate strategic partnerships and industry influencers to expand market reach, strengthen brand credibility, and increase visibility within the healthcare ecosystem.