VP, Marketing Distribution

Kemper•Lake Mary, FL

4d•$190,950 - $335,500

About The Position

Kemper is seeking a strategic, commercially oriented marketing executive to lead marketing for Kemper Distribution across Property & Casualty (P&C) and Life. The Vice President sets marketing strategy and leads capabilities that translate business, product, channel, and customer priorities into market-facing and field-facing execution. The leader will integrate historically separate P&C and Life marketing capabilities into a cohesive Distribution model while retaining differentiated approaches where product, channel, or customer needs require them. The role leads product marketing and go-to-market strategies, translating complex insurance offerings into clear value propositions for agents, sales teams, and customers, and supporting product launches, enhancements, and strategic market initiatives. It oversees brand activation within enterprise standards, product marketing, sales materials, content, campaigns, social media, incentive trips, events, and training content. The VP partners with Distribution, Product, Digital, Corporate Brand, and other enterprise leaders, and works with corporate brand governance and Digital/Lead Generation on customer acquisition initiatives. The position has broad authority to design and implement the Distribution Marketing operating model within established enterprise, financial, regulatory, and risk parameters. It oversees marketing budgets, agency and vendor relationships, and performance measurement, using customer, agent, market, and competitive insights to optimize investments and drive measurable business results. The VP leads approximately 15–20 marketing professionals across multiple disciplines; builds capabilities, talent, structure, and leadership depth for the future Distribution model; leads through organizational change while maintaining support for ongoing business needs; and establishes clear accountability, decision rights, performance expectations, and a culture focused on customer value and business outcomes.

Requirements

Significant progressive leadership experience in marketing, distribution marketing, product marketing, customer marketing, sales enablement, or a related discipline.
Experience leading multidisciplinary marketing organizations in a complex, national business.
Demonstrated success developing marketing strategies that support sales, distribution, product, and customer objectives.
Experience integrating or transforming organizations, capabilities, or operating models.
Strong experience with brand activation, product marketing, campaigns, content, social media, sales enablement, events, and marketing performance.
Executive presence and ability to influence senior leaders across organizational boundaries.
Bachelor's degree or equivalent experience required.

Nice To Haves

Insurance or financial services experience is strongly preferred.
Advanced degree preferred.

Responsibilities

Set marketing strategy for Kemper Distribution and lead capabilities that translate business, product, channel, and customer priorities into market-facing and field-facing execution.
Integrate P&C and Life marketing capabilities into a cohesive Distribution model while maintaining differentiated approaches where needed.
Lead product marketing and go-to-market strategies for P&C and Life products, including support for launches, enhancements, and strategic market initiatives.
Translate complex insurance offerings into clear, compelling value propositions for agents, sales teams, and customers.
Lead Distribution-level brand activation within enterprise brand standards and partner with Corporate Marketing on brand governance.
Oversee sales materials, content, campaigns, social media, incentive trips, events, and training content.
Partner with Distribution, Product, Digital, Corporate Brand, and other enterprise leaders; coordinate with Digital/Lead Generation on customer acquisition initiatives.
Design and implement the Distribution Marketing operating model within enterprise, financial, regulatory, and risk parameters.
Oversee marketing budgets, agency and vendor relationships, and performance measurement.
Use customer, agent, market, and competitive insights to optimize marketing investments and drive measurable business results.
Lead an organization of approximately 15–20 marketing professionals across multiple disciplines.
Build the capabilities, talent, structure, and leadership bench needed for the future Distribution model.
Lead through significant organizational change while maintaining high-quality support for ongoing business needs.
Create clear accountability, decision rights, and performance expectations, and foster a culture focused on customer value and business outcomes.