VP, Marketing Distribution

Kemper•Chicago, IL

About The Position

Kemper is seeking a strategic, commercially oriented marketing executive to lead marketing for Kemper Distribution across Property & Casualty (P&C) and Life. The Vice President, Distribution Marketing sets marketing strategy and leads the capabilities that translate business, product, channel, and customer priorities into market-facing and field-facing execution. The leader will integrate historically separate P&C and Life marketing capabilities into a cohesive Distribution model while preserving differentiated approaches when product, channel, or customer needs call for them. The role oversees brand activation within enterprise standards, product marketing, sales materials, content, campaigns, social media, incentive trips, events, and training content. It leads product marketing and go-to-market strategies for P&C and Life products, turning complex insurance offerings into clear value propositions for agents, sales teams, and customers and supporting product launches, enhancements, and strategic market initiatives. As a strategic partner to Distribution, Product, Digital, Corporate Brand, and other enterprise leaders, the VP works with corporate brand governance and has broad authority to design and implement the Distribution Marketing operating model within established enterprise, financial, regulatory, and risk parameters. The role oversees marketing budgets, agency and vendor relationships, and performance measurement, using customer, agent, market, and competitive insights to optimize investment and drive measurable results. It leads an organization of approximately 15–20 marketing professionals across multiple disciplines and builds the capabilities, talent, structure, and leadership bench for the future Distribution model while supporting ongoing business needs through organizational change.

Requirements

Significant progressive leadership experience in marketing, distribution marketing, product marketing, customer marketing, sales enablement, or a related discipline.
Experience leading multidisciplinary marketing organizations in a complex, national business.
Demonstrated success developing marketing strategies that support sales, distribution, product, and customer objectives.
Experience integrating or transforming organizations, capabilities, or operating models.
Strong experience with brand activation, product marketing, campaigns, content, social media, sales enablement, events, and marketing performance.
Executive presence and ability to influence senior leaders across organizational boundaries.
Bachelor's degree or equivalent experience required.

Nice To Haves

Insurance or financial services experience is strongly preferred.
Advanced degree preferred.

Responsibilities

Set marketing strategy for Kemper Distribution and lead capabilities that convert business, product, channel, and customer priorities into market-facing and field-facing execution.
Integrate P&C and Life marketing capabilities into a cohesive Distribution model while maintaining differentiated approaches where needed.
Lead Distribution-level brand activation within enterprise brand standards and partner with Corporate Marketing on brand governance.
Oversee product marketing, sales materials, content, campaigns, social media, incentive trips, events, and training content.
Lead P&C and Life product marketing and go-to-market strategies, including support for product launches, enhancements, and strategic market initiatives.
Translate complex insurance offerings into clear, compelling value propositions for agents, sales teams, and customers.
Partner with Distribution, Product, Digital, Corporate Brand, and other enterprise leaders; coordinate with Digital/Lead Generation on customer acquisition initiatives and ensure accountability and alignment across marketing channels.
Design and implement the Distribution Marketing operating model within enterprise, financial, regulatory, and risk parameters.
Oversee marketing budgets, agency and vendor relationships, and performance measurement; use customer, agent, market, and competitive insights to optimize investment and drive measurable results.
Lead an organization of approximately 15–20 marketing professionals across multiple disciplines and build its capabilities, talent, structure, and leadership bench.
Lead through organizational change while maintaining high-quality support for ongoing business needs.
Establish clear accountability, decision rights, and performance expectations, and foster a culture focused on customer value and business outcomes.