VP, Group Account Director

Adelphi Group•New York, NY

49d•$170,000 - $200,000•Hybrid

About The Position

Remedy Edge is seeking a VP, Group Account Director to manage brand strategy and ensure tactical implementation. This role involves providing short- and long-term direction for brands, creating new business along brand lines, and offering strategic direction and approvals throughout the advertising creative process. The position requires interaction with all members of the agency brand team to ensure accuracy of information exchange and a smooth flow of brand work. The ideal candidate will identify strengths and weaknesses of the account, make recommendations for change, and generate actionable brand insights to present to clients. A strong grasp of innovative trends in healthcare and the ability to interpret data are essential for client insight generation. The role also demands flawless management of account finances, including forecasting, income generation, and reporting to Senior Leadership. Building strong relationships with the client team and collaborating with the Director of Client Services and Creative Directors to ensure appropriate account staffing are key responsibilities. Identifying new business opportunities and participating in agency new business initiatives are also part of the role. The VP, Group Account Director will partner with creative and medical teams to identify brand opportunities, advocate for team participation in field research, and serve as a brand steward for all marketing segments. Providing clients with new and unexplored opportunities, leveraging network resources, and ensuring the account team is trained appropriately are crucial. The ability to manage multiple-agency collaborations, lead scope of work and staffing negotiations, and maintain strong market knowledge of competition and pipeline products are also required. The role models core values of Courage, Curiosity, Generosity, and Grit.

Requirements

10+ years pharma or healthcare advertising; HCP experience necessary
Launch experience
Strong communication/presentation skills
Strong conceptual skills
Significant background in pharmaceutical advertising Account Services
Ability to craft presentations (new business, creative, tactical, strategy, selling)
Ability to build and lead a team
Strong mentoring and coaching skills
Entrepreneurial skill at building business for agency
Management and/or work in brand management
Proficient in Keynote, PowerPoint, Excel and Word

Nice To Haves

Global brand experience a plus

Responsibilities

Manage brand strategy and ensure tactical implementation relating to brand strategy
Provide short- and long-term direction for brand
Create new business along brand lines
Provide strategic direction and approvals at significant steps in the advertising creative process
Provide strategic perspective on tactical POA recommendations and pieces prior to client submission
Interact with all members of the agency brand team to ensure accuracy of information exchange and smooth flow of brand work
Identify strengths and weaknesses of the account and make recommendations for change
Generate actionable brand insights and present recommendations to clients
Flawless management of account finances, including forecast and income generation and reporting to Senior Leadership at Agency
Build strong relationships with client team
Work with Director of Client Services and Creative Directors to ensure that account is staffed appropriately to meet client needs, including provision of rationale for deviation in staff requirements and supporting information
Identify new business opportunities and participate and present in agency new business initiatives as requested
Partner with creative and medical teams to regularly and proactively identify brand opportunities
Advocate for full team participation in field research, meetings and conferences as brand need demands
Serve as brand steward as it relates to strategy for all marketing segments, including professional, PR, medical education, DTC, global markets
Provide client with new, and unexplored opportunities for the brand, leveraging network resources such as disease awareness/PR programs, DTC, DTP, market access and global Omnicom network hub pull through
Ensure that account team is trained appropriately with respect to writing contact reports, creative work plans, and strategic points of view, agency process, and brand market knowledge
Ability to manage multiple-agency collaborations both in and outside the network
Ability to lead scope of work and staffing negotiations
Maintain a strong market knowledge of existing competition and pipeline products in brand category
Model core values of Courage, Curiosity, Generosity, and Grit