VP, Global Social Strategy & Analytics

SharkNinja•Needham, MA

5d•Hybrid

About The Position

SharkNinja is seeking a VP to own the strategy, platform intelligence, and measurement backbone of Global Social. The role turns social signals into faster, better decisions across content, creators, platforms, markets, and investment. The leader will set the agenda for AI-enabled social intelligence and partner with Analytics, Enterprise Data, and IT to establish the methodology, infrastructure, and scalable data products needed for global decision-making. The VP will lead social measurement and analytics, define data requirements and taxonomies, shape the social analytics tool and data ecosystem, and champion responsible AI adoption. They will serve as a social platform expert, connect platform data to business outcomes, communicate insights to executive audiences, and build and develop a high-performing social intelligence and analytics team. The position is based in Needham, Massachusetts, or New York City, with a hybrid schedule requiring onsite work three days per week.

Requirements

12+ years of experience in social media, social strategy, social analytics, measurement, platform intelligence, or data strategy, with senior leadership experience building or scaling a global function, operating model, team, or KPI framework.
Deep social platform expertise across TikTok, Instagram, YouTube, Facebook, X, and Pinterest, as well as influencer, earned, paid, organic, creator, and community ecosystems.
Strong data fluency, including the ability to query platform and BI data directly, understand data models, and work effectively with Enterprise Data, IT, or analytics engineering partners.
Experience creating or governing metric definitions, data dictionaries, taxonomy, or reporting standards across teams or regions.
Ability to specify requirements to a central data or engineering team rather than building a parallel technical stack.
Working fluency with AI and automation tools for reporting, anomaly detection, trend identification, and predictive analytics, including understanding of accuracy standards, human review, and escalation paths for incomplete or incorrect outputs.
Strong executive communication skills and ability to translate complex platform and performance signals into clear, decisive recommendations.

Nice To Haves

Platform-side experience, particularly in data, product, partnerships, or measurement roles at TikTok, Meta, Pinterest, YouTube, or similar platforms.
Advanced SQL or similar technical experience; strong data product ownership experience may be an alternative.
CPG, DTC, retail, consumer electronics, platform, or agency-side experience.

Responsibilities

Own the Global Social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, and a certified metric layer for dashboards, executive reporting, and AI-assisted insights across TikTok, Instagram, YouTube, Facebook, X, and Pinterest.
Define social data requirements and taxonomy for campaigns, creators, assets, markets, accounts, audiences, and posts to enable consistent comparison and action across regions.
Shape the social analytics tool and data ecosystem with Analytics, Enterprise Data, and IT, including listening, reporting, dashboarding, taxonomy, data quality, and governance standards.
Champion AI adoption in social measurement by using agents and automation to reduce manual reporting, flag anomalies, identify trends, and surface insights faster, while maintaining ownership, accuracy standards, and human review for executive-facing output.
Lead measurement design beyond standard reporting, including creative testing, paid amplification learnings, brand lift inputs, and methods to understand incrementality where data allows.
Serve as the definitive social platform expert, track algorithm shifts, new formats, platform-native analytics, creator behavior, and content mechanics, and translate signals into guidance for content, creative, creator, paid, and regional teams.
Partner with Marketing Analytics to connect platform-level social data to business KPIs, including revenue, POS, share, NPD performance, brand lift, and commercial impact, with clear and consistent methodology.
Translate performance data into a clear point of view for executive audiences and support Social Signal Engine reporting across viral velocity, full-funnel activation, creative performance, and influencer impact.
Build, lead, and develop a social intelligence and analytics team responsible for reporting, insight generation, ad hoc analysis, listening, tool administration, and continuous improvement of the measurement operating model.