VP, Global Marketing

GLG • New York, NY

7d • $146,500 - $225,000

About The Position

GLG is seeking a VP, Global Marketing to set the marketing strategy globally across business. The role involves building on existing client relationships, deepening engagement with current accounts, accelerating demand for GLG's products and services, and positioning the business to capture new fast-growing companies. The marketing team is at an inflection point, and the VP will develop current capabilities into a marketing center of excellence, improving creativity, innovativeness, and effectiveness to ensure Marketing is a strategic partner. This role is for someone who wants to shape the next chapter of the business, not manage the status quo. The ideal candidate will have experience earning the trust of demanding B2B buyers and possess the strategic instincts and resourcefulness to direct a global team effectively.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive marketing experience, with at least 5 years in a leadership role inclusive of pipeline/revenue ownership—preferably in B2B research, information services, or infrastructure sectors.
• Demonstrated ability launching and managing AI programs geared toward improving marketing efficiency and effectiveness
• Fluency in usage-based or subscription revenue model; experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred
• Strong analytical and research skills; ability to translate insights into actionable marketing strategies
• Excellent written and verbal communication skills; ability to direct teams and partners toward strategic and creative outcomes
• Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics
• Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment
• Experience developing marketing capabilities and/or leading team transformation preferred

Nice To Haves

• Experience in B2B research, information services, or infrastructure sectors.
• Experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred
• Experience developing marketing capabilities and/or leading team transformation preferred

Responsibilities

• Set the overall marketing strategy and own revenue outcomes: develop marketing strategies that align with business objectives, owning marketing-sourced pipeline contribution, collaborating with Commercial leadership on OKRs, MQL/SQL definitions, and review cadences
• Lead the transformation of GLG's AI-powered marketing including personalization at scale, generative content, and intent signals, setting the foundation for an intelligent, scalable marketing organization
• Lead a high-performing global marketing organization, fostering a culture of creativity and accountability, deep customer and competitive intelligence, identifying L&D opportunities and ensuring integration of technology and tools to operate effectively
• Architect integrated campaign strategy and drive demand generation, ensuring communication of GLG's differentiated value propositions across client segments and leading geo-specific marketers in localizing strategy, messaging, and content to address market requirements
• Scale user lifecycle marketing programs to drive share through engagement, expansion, and retention campaigns in close partnership with Commercial teams and Sales Enablement
• Partner with Brand, Communications, and Product Marketing leads to deliver cohesive messaging, brand building, and message testing, and collaborate on product launch campaigns that articulate clear use cases and capabilities for each segment and persona
• Manage performance and budget, collaborating with Marketing Operations to ensure data-driven decision making through clear KPIs and ongoing optimization. Work with the CMO to manage global marketing budgets, optimize ROI, and ensure effective resource allocation across channels and regions

Benefits

• Comprehensive medical, dental and vision coverage effective on your first day of employment
• Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
• 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
• Tuition reimbursement program for eligible courses including language skills courses
• Paid parental leave, adoption and surrogacy reimbursement
• Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
• Other work perks and benefits available based on final job location

What This Job Offers

• Job Type: Full-time
• Career Level: Executive