VP, General Manager

WillScot•Columbus, OH

About The Position

The VP, General Manager reports to the Division SVP and serves on WillScot’s Divisional leadership team, collaborating with Regional peers and functional leaders to execute company objectives. The role is accountable for increasing market penetration across all business lines in the Region and for regional operational execution, including safety, branch operations, fleet maintenance and utilization, transportation and logistics, and customer service. The position oversees a regional P&L with operating locations across multiple MSAs and approximately $100M+ in annual revenue across WillScot’s lines of business. The VP, General Manager is responsible for overall P&L performance, with an emphasis on commercial leadership, operational execution, talent development, and employee engagement. Performance is assessed through a balanced scorecard of KPIs, particularly annual Revenue, EBITDA, and profitability targets. The role also builds and leads a high-performing team that works in accordance with WillScot’s core values.

Requirements

  • Bachelor of Science in Business Administration, Marketing, or a related business field, or equivalent years of experience.
  • At least 10 years of experience in progressively responsible Business Unit Management roles.
  • Ability to travel at least 25% of the time, primarily within the Region and occasionally for Division and company-wide meetings.

Nice To Haves

  • Demonstrated success managing a P&L of at least $50M.
  • Master’s degree in Business Administration or a related field.
  • Experience working closely with sales teams to drive performance, increase sales productivity, and achieve sales targets.
  • Experience leading across a decentralized, branch-based operating network.
  • Experience leading industrial transportation and logistics services.
  • An extensive network in the industrial and business services sectors and/or construction services sectors.
  • Experience in a rental or leasing business model, such as construction equipment or car leasing, or in logistics, transportation, or other industrial services.
  • Flexibility and organization to manage multiple projects and assignments.
  • Ability to thrive in a dynamic, entrepreneurial, time-sensitive, collaborative environment.
  • Accuracy and thoroughness, an orientation toward improving and promoting quality, and the ability to apply feedback to improve performance.
  • Strong executive presence, customer presentation, and communication skills and experience.
  • Experience working in a matrixed organizational structure.

Responsibilities

  • Lead the Region by developing growth strategies and executing company business objectives.
  • Manage the regional P&L and drive revenue growth and profitability.
  • Manage and support the field sales team through performance management and other programs to improve sales productivity and achieve plan objectives.
  • Develop and execute a regional growth strategy to increase market penetration across WillScot’s business lines and drive revenue growth.
  • Oversee branch operations managers responsible for fleet maintenance, direct labor and material planning, and safety measures.
  • Oversee transportation and logistics operations, potentially including field service managers, to ensure safe, efficient, and profitable fulfillment of WillScot’s solutions.
  • Oversee local customer service operations and process improvements to improve customer satisfaction and net promoter scores.
  • Lead and coach employees across functions and provide organizational leadership to improve employee engagement and employee net promoter scores.
  • Manage and develop regional leaders and build a talent bench for functional general management roles.
  • Monitor market trends and provide feedback to Divisional and Corporate leadership to inform commercial strategy.
  • Provide functional departments with timely information supporting planning and forecasting, competitive intelligence, national account customers, operational best practices, and regulatory, legal, and compliance matters.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • Life insurance
  • Paid time off, including company holidays
  • Tuition reimbursement
  • Retirement savings plan with company match
  • Variable pay opportunities may include commission, bonus, performance rewards, or other incentive programs.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service