VP, General Manager
About The Position
Reporting to the Division SVP, the VP, General Manager is a member of WillScot’s Divisional leadership team and collaborates with Regional peers and functional leaders to execute company objectives. The role is accountable for growing market penetration across WillScot’s business lines in the Region and for operational execution, including safety, branch operations, fleet maintenance and utilization, transportation and logistics, and customer service. The position leads a high-performing team in a manner consistent with WillScot’s core values and is evaluated against a balanced scorecard, with emphasis on annual revenue, EBITDA, and profitability targets. The Regional P&L includes operating locations across multiple MSAs and approximately $100M+ in annual revenue across the company’s lines of business. The VP, General Manager is responsible for overall P&L performance, commercial leadership, operational execution, talent development, and employee engagement.
Requirements
- Bachelor of Science in Business Administration, Marketing, or a related business field, or equivalent years of experience.
- At least 10 years of experience in progressively responsible Business Unit Management roles.
- Ability to travel at least 25% of the time, primarily within the Region and occasionally for Division and company-wide meetings.
Nice To Haves
- Demonstrated success managing a P&L of at least $50M.
- Master’s degree in Business Administration or a related field.
- Experience working closely with sales teams to drive performance, increase sales productivity, and achieve sales targets.
- Experience leading across a decentralized, branch-based operating network.
- Experience leading industrial transportation and logistics services.
- An extensive network in industrial and business services and/or construction services sectors.
- Experience in a rental or leasing business model, such as construction equipment or car leasing, or in logistics, transportation, or other industrial services.
- Flexibility and organization to manage multiple projects and assignments.
- Ability to thrive in a highly dynamic, entrepreneurial, time-sensitive, collaborative environment.
- Demonstrated accuracy and thoroughness, a focus on improving and promoting quality, and willingness to apply feedback to improve performance.
- Strong executive presence, customer presentation, and communication skills and experience.
- Experience working in a matrixed organizational structure.
- Lead by example by living WillScot’s values: dedication to health and safety, commitment to inclusion and diversity, drive to excellence, trustworthiness and reliability, devotion to customers, and community focus.
Responsibilities
- Lead the Region by developing growth strategies and executing company business objectives.
- Manage the P&L and drive regional revenue growth and profitability.
- Manage the field sales team through performance management and support programs to improve sales productivity and achieve plan objectives.
- Develop and execute a Region growth strategy to increase market penetration across WillScot business lines and drive revenue growth.
- Oversee branch operations managers responsible for fleet maintenance, direct labor and material planning, and safety measures.
- Oversee transportation and logistics operations, potentially including field service managers, and ensure safe, efficient, and profitable fulfillment of WillScot’s solutions.
- Oversee local customer service operations and process improvements to improve customer satisfaction and net promoter scores.
- Lead and coach employees across functions and provide organizational leadership to improve employee engagement and employee net promoter scores.
- Manage and develop regional leaders and build a talent bench for functional general management roles.
- Monitor market trends and provide feedback to Divisional and Corporate leadership to inform commercial strategy.
- Provide functional departments with timely information to support planning and forecasting, competitive intelligence, national account customers, operational best practices, and regulatory, legal, and compliance matters.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Paid time off, including company holidays
- Tuition reimbursement
- Retirement savings plan with company match
- Variable pay opportunities, which may include commission, bonus, performance rewards, or other incentive programs
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What This Job Offers
Job Type
Full-time
Career Level
Executive
