VP/Director Head of Municipals Marketing

BlackRock•New York, NY

3d•$135,000 - $180,000•Hybrid

About The Position

The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives. Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm. We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. Generating alpha is core to the foundation and heart of BlackRock. Alpha Marketing leads marketing for BlackRock’s alpha-generating platforms across active EQ, active FI, multi-asset strategies and alternatives. Our mission is to help BlackRock’s partners and clients to achieve the alpha so critical to their investment needs and objectives. We are responsible for building BlackRock’s active and alternatives brands and marketing our full range of investment vehicles across client segments globally. The Alpha Marketing team is seeking a Head of Municipals Marketing. The core focus will be to set our marketing strategy for raising awareness of our platform; establishing and developing our spokespeople; overseeing content generation and distribution across mediums (video, audio, written) and platforms (web, social media, etc.); and leading integrated marketing campaigns. Our Head of Municipals Marketing will work in close partnership with our municipals and marketing leadership as well as our portfolio managers and product strategists. As a member of the Alpha Marketing leadership team, they will help foster a culture of inclusion and collaboration, where diverse perspectives are valued and celebrated.

Requirements

10+ years’ experience in investment marketing, product strategy or similar
Deep knowledge of fixed income markets
Expertise in multiple scaled marketing mediums (web, social, etc.)
Desire to win hearts and minds in helping clients pursue performance
Strong written and verbal communication skills

Responsibilities

Develop and articulate an integrated marketing strategy for growing our municipals business
Lead, enable and inspire distribution partners across BlackRock
Partner with investors, researchers and product strategists to deliver extraordinary insights
Serve as a key member of Alpha Marketing’s leadership team