VP, Digital Strategy

Adelphi Group•Los Angeles, CA

4d•Hybrid

About The Position

The VP, Digital Strategy & Investment is the senior digital leader across a key entertainment client portfolio, connecting strategy, investment, partnerships, and measurement to drive greater value and impact across the business. The role works across campaigns rather than within a single campaign, owning the broader digital partner landscape and establishing principles, best practices, and strategic priorities for teams across the portfolio. Working closely with Planning and Investment leadership, the VP helps ensure a consistent approach to digital partners, leverages the scale of the business, and raises expectations for partner contributions. The role also serves as a senior connection between the agency, client, and digital marketplace, building relationships with partners while challenging them to bring forward their best thinking, capabilities, intelligence, and opportunities. The position is based in Los Angeles, with New York also considered, and works across LA and New York teams and partner relationships to provide leadership, connectivity, and a consistent digital vision. The agency's stated policy requires employees to work in the office at least three days per week, where permissible by local law, unless additional in-office days are directed by the agency or manager.

Requirements

12 or more years of experience in digital media strategy, investment, partnerships, or related disciplines, including significant experience in senior leadership roles.
Deep understanding of the digital media ecosystem, including major platforms, emerging players, marketplace dynamics, investment models, and measurement capabilities.
Demonstrated experience building and leveraging senior media and technology partner relationships and leading complex negotiations.
Ability to operate at a portfolio level and identify patterns, opportunities, and areas where consistency or scale can create value across campaigns.
Strong understanding of media planning and investment, with the ability to connect strategic client needs to marketplace opportunities and execution.
Strong commercial instincts and the ability to push partners beyond standard offerings to unlock incremental value, innovation, and opportunity.
Excellent client leadership, communication, and presentation skills, including the ability to influence senior stakeholders across disciplines and geographies.
Highly collaborative leadership style and experience working across teams, offices, and functions.

Nice To Haves

Experience working with entertainment, theatrical, streaming, or other high-volume, culturally driven businesses.
Experience partnering with Analytics and Measurement teams to connect media strategy, partner capabilities, and measurement agendas.
Strong understanding of emerging technology, AI, data, and evolving digital measurement solutions and their implications for media strategy and investment.
Experience managing complex digital portfolios involving multiple campaigns, teams, markets, and partner relationships.
Existing senior relationships across the digital media and technology ecosystem.

Responsibilities

Own senior relationships across the client's digital partner ecosystem, working with LA and New York teams and partner leadership to maximize relationship value.
Steward digital negotiations and investment strategy across the portfolio, establishing best practices and driving greater consistency, collaboration, and leverage across teams.
Challenge partners to provide ideas, capabilities, innovation, access, intelligence, and value that benefit the broader client business.
Connect Planning and Investment by ensuring marketplace intelligence and partner opportunities inform planning, while client priorities and strategic needs shape investment conversations.
Identify portfolio-wide opportunities that campaign teams may not see by connecting campaigns, partners, audiences, and the broader marketplace.
Partner with Analytics leadership to shape measurement priorities, connect partner capabilities to client learning agendas, and align measurement work with broader business questions.
Establish and champion digital best practices across the account, helping teams navigate the evolving digital ecosystem.
Monitor the digital marketplace and identify emerging platforms, capabilities, technologies, and partner-strategy shifts relevant to the client.
Provide senior leadership, guidance, and mentorship across LA and New York agency teams, fostering collaboration and shared learning.
Represent the client's digital priorities internally and externally, building a consistent point of view across agency teams, clients, and partners.