VP, Strategy

Adelphi Group • New York, NY

3d • $155,000 - $180,000 • Hybrid

About The Position

The Vice President, Strategy is a curious, collaborative, creative core member of Biolumina’s Strategy team. The role drives marketing strategy across agency brands by developing a deep understanding of markets, customers, competition, and brands; translating that understanding into distinctive, motivating narratives; and turning those narratives into actionable client recommendations. The position requires quickly identifying meaningful insights within complex information and communicating perspectives clearly and persuasively to internal and external partners. The VP is also expected to identify new business opportunities and contribute collaboratively to work that creates positive change for healthcare professionals and patients.

Requirements

• 5–8 years of experience in pharmaceutical marketing, strategy consulting in pharmaceuticals or healthcare, or pharmaceutical advertising agency work.
• Experience with oncology brands.
• Strong presentation and moderation skills.
• Exceptional slide-deck storytelling capabilities.

Responsibilities

• Monitor the pharmaceutical and biotechnology industries, particularly oncology, and rapidly communicate trends and business opportunities to colleagues and clients.
• Assess available tools and data resources and recommend tools that would expand agency capabilities.
• Understand the rational and emotional beliefs of healthcare professional and patient audiences, their behavioral drivers and barriers, and potential leverage points for change.
• Conduct primary and secondary research, apply knowledge of market research design methodology, and interpret research results.
• Design customized workshops, such as positioning, messaging, and competitive analysis workshops, and dynamically facilitate them.
• Develop strategic deliverables, including competitive analyses, brand positioning, creative core ideas, market research synthesis, creative briefs, workshops and their output reports, and brand plans.
• Uphold Biolumina’s company values in decisions and interactions.
• Identify fresh business opportunities and share them with colleagues.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed