VP, Commercial

Gantri•San Francisco, CA

About The Position

Gantri is hiring a VP, Commercial to own company revenue and growth. The role leads marketing, creative, sales, and customer experience as one commercial organization, with a primary focus on revenue, pipeline, and retail partnerships. The VP will develop and execute the company’s commercial plan, expand national and specialty retail distribution, grow brand awareness beyond the design community, and build the organization needed to scale from $10 million to $100 million. The position oversees DTC, wholesale, trade, and Gantri Made partnership revenue, including planning, forecasting, quarterly OKRs, and operating cadence. It also owns the strategy and operations for Gantri’s showroom and future company-owned retail stores; the marketing engine and agency relationships; commercial-level creative direction in partnership with the Creative Director; sales-team development; and customer retention and experience. The VP will bring retailer, customer, and market insights into product planning and launches, working closely with product development and creator and brand partners. Gantri makes products on demand at its California Digital Factory using Gantri PlantPolymers, bio-polymers designed to replace oil-based plastics. The company describes itself as a fast-growing, design-driven environment focused on sustainable design and digital manufacturing. The role is based in, or requires willingness to relocate to, the San Francisco Bay Area.

Requirements

12+ years in commercial roles at consumer product companies.
At least 5 years leading multiple functions (marketing, sales, and/or customer experience) at VP level or above.
Experience building a product-led brand from roughly Gantri’s size to at least $100 million in revenue, creating the growth playbook rather than inheriting it.
Experience personally opening and scaling national retail accounts, with an understanding of retailer economics, planograms, co-op, chargebacks, and inventory planning.
Experience opening and operating brand-owned retail stores, including site selection, lease economics, store design, staffing, and four-wall P&L, and demonstrating their impact on brand awareness and sales.
Experience owning and achieving a company-wide revenue target in at least two channels, with demonstrated forecasting and pipeline discipline.
Experience growing awareness for a design-led product brand and evaluating which investments moved brand metrics.
Experience managing a creative director and an agency of record, with judgment to assess brand fit and allow craft to lead when appropriate.
Fluency in P&L, CAC, LTV, payback, contribution margin, and channel margin, and ability to make data-informed decisions.
Experience hiring, developing, and when necessary replacing directors, and building a commercial organization through a scaling phase.
Direct communication, clear expectations, speed, and ownership of outcomes.
Based in or willing to relocate to the San Francisco Bay Area.

Responsibilities

Own company revenue and growth targets across DTC, wholesale, trade, Gantri-branded products, and Gantri Made partnerships.
Develop the annual commercial plan, quarterly OKRs, forecasts, and weekly operating cadence.
Develop and execute a large-retail strategy, including identifying, opening, and scaling national and specialty retail accounts.
Build the merchandising, assortment, pricing, and account-management playbook for retail partners.
Grow Gantri’s brand awareness and consideration beyond the design community through positioning, campaigns, PR, partnerships, and channel strategy.
Own the showroom and develop the strategy, site selection, economics, and operating model for Gantri-owned stores.
Oversee performance marketing, lifecycle marketing, content, social, and agency relationships, with accountability for CAC, payback, and contribution margin.
Partner with the Creative Director to maintain coherent brand and growth creative and connect creative output to commercial outcomes without compromising craft.
Lead and develop wholesale, trade, and Made sales teams, including pipeline discipline, territory and account coverage, compensation design, and hiring.
Own retention, repeat rate, NPS, and the end-to-end customer journey for consumers, trade, and retail partners.
Hire, develop, and lead directors across marketing, sales, and customer experience, and build the commercial organization for growth from $10 million to $100 million.
Bring retailer, customer, and market insights into product planning and launch cadence, working with product development and creator and brand partners.