Orchard - VP, Client Services & Digital Transformation

Orchard Marketing New York•New York, NY

About The Position

The VP, Client Services and Digital Transformation has end-to-end accountability for an account or group of accounts, combining strategic and creative direction, client leadership and growth, program governance, delivery oversight, and commercial control. The role brings together responsibilities traditionally divided between a Group Business Director and a Programme Lead, consolidating strategic ownership and delivery governance under one accountable leader. The VP shapes digital transformation roadmaps spanning customer experience, data, and platforms; leads integrated planning and delivery across multidisciplinary teams; and maintains quality, release readiness, and compliance in complex or regulated environments. The role also owns commercial and resource planning, portfolio financial health, senior client relationships, team development, and account growth and new business efforts. Orchard is a creative and technology agency and part of ASX-listed Enero Group, with clients across health, consumer, and automotive sectors in Australia and the US. The role offers access to senior leadership, autonomy, and the opportunity to shape the use of AI in agency delivery. Orchard supports an inclusive workplace and encourages people of all backgrounds to apply.

Requirements

  • At least 10 years of experience leading complex digital delivery in an agency or consulting environment.
  • Strong track record managing large portfolios with multiple concurrent workstreams and senior stakeholders.
  • Working knowledge of digital platforms, CMS-led delivery, CRM ecosystems, content production, and integrated campaign execution.
  • Ability to work across strategy and technical architecture, ask sharp questions, learn quickly, and translate technical constraints into client-ready narratives and vice versa.
  • Strong commercial judgment and confidence in forecasting, scoping, change control, opportunity shaping, and proposal development.

Nice To Haves

  • Experience in regulated or approval-heavy environments such as health, pharma, animal health, or similarly complex sectors.
  • Ability to translate ambiguity into clear plans, structure, and team actions.
  • Confidence handling senior client stakeholders with calm, clarity, and credibility.
  • Leadership experience developing delivery talent and raising standards across a team.
  • High attention to detail while maintaining awareness of broader commercial and delivery considerations.
  • Pragmatic, hands-on leadership style that is structured, collaborative, and accountable.

Responsibilities

  • Write proposals, strategies, and briefs that support clients’ business and marketing objectives.
  • Understand business needs and identify opportunities to shape digital transformation roadmaps across customer experience, data, and platforms.
  • Lead planning and forecasting of client plans aligned to digital transformation or integrated roadmaps.
  • Advise clients and agency teams on digital and AI-enabled innovations.
  • Inspire creative thinking, assess creative ideas, and maintain high standards of thinking and delivery.
  • Own the integrated roadmap and release calendar across UX, engineering, content, analytics, and agency partners.
  • Run cross-program cadences and maintain decision, dependency, and change logs.
  • Keep projects on schedule and within scope, partnering with strategy and delivery teams.
  • Identify and embed ways of working that improve delivery quality, speed, and cost-effectiveness; build scalable delivery models across brands and stakeholders.
  • Align non-functional requirements, security, analytics, and QA readiness across delivery streams.
  • Establish go-live checklists and do-not-proceed tracking, and lead post-release retrospectives.
  • Lead delivery in regulated or approval-heavy environments, accounting for regulatory and legal review, stakeholder sign-off, and market-specific complexity.
  • Maintain documentation, decision tracking, and change visibility, balancing delivery speed and quality with client compliance processes.
  • Align team capacity to the roadmap and manage forecasts, invoicing rhythms, and revenue phasing.
  • Standardise estimation practices and enforce change control across workstreams.
  • Own budget and resource planning, allocation, and management in association with Directors; ensure clients are accurately charged for work performed.
  • Manage portfolio financial health, including forecasting, burn tracking, margin awareness, risk identification, and recovery planning.
  • Identify and qualify new work opportunities, shaping scope and commercial approach before formal briefs arrive.
  • Maintain a program-level source of truth covering status by track, KPIs, runway, and key decisions.
  • Coordinate across business units and brand teams within enterprise clients, translating stakeholder agendas into a coherent ecosystem vision.
  • Partner with Project Management on scope, commercials, and senior stakeholder alignment.
  • Provide communications counsel and strategic advice; develop strong relationships with senior client stakeholders.
  • Resolve client service problems before escalation and communicate concerns to agency teams.
  • Present and sell agency ideas and work to senior audiences.
  • Manage and direct account and delivery teams to deliver high-quality work.
  • Train, support, mentor, and develop the wider team; drive group performance and maintain a collaborative, creative culture.
  • Run regular team meetings to review progress, surface problems, and correct course.
  • Manage multiple projects and clients while maintaining quality and control.
  • Proactively grow assigned accounts and identify additional service offerings within the client portfolio.
  • Lead new business efforts in response to client briefs and pitch opportunities.

Benefits

  • Direct access to senior leadership.
  • Genuine autonomy in how you lead.
  • Opportunity to shape how AI changes delivery at the agency.
  • Leadership cohort focused on craft, capability-building, and investing in one another.
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