VP, Client Marketing

TIAA • Frisco, TX

4d • $196,000 - $274,000 • Onsite

About The Position

The VP, Client Marketing develops and executes strategic, journey-based campaigns with Marketing and Distribution colleagues to retain and deepen existing client relationships through education about products and services. The role connects the touchpoints serving clients while improving campaign outcomes through KPI setting and measurement, and improving processes through automation and personalization. Success requires collaboration, proactive problem-solving, and resourcefulness, with close partnership across Brand/Creative, Digital Experience, Product, and other organizational teams. The leader supervises professional employees and sets team goals and objectives to achieve department results.

The role leads go-to-market efforts for retirement plan products and services across B2B and B2C audiences within Retirement Solutions, with a focus on engagement through owned channels and close partnership with Product and Product Marketing. It develops automated audience journeys, leads audience web strategy for institutions primarily in Higher Education and Healthcare, builds relationships with Sales and business partners, and ensures workstreams are tied to measurable audience goals and KPIs. The leader also partners across the organization on marketing related to CEO initiatives and leads a team of three professional marketers, supporting career development and teamwork.

The position is based in a collaborative in-office environment, according to the company description. The anticipated posting end date is October 30, 2026. The base pay range is $196,000 to $274,000 per year; actual base salary may vary. Compensation may also include participation in a performance-linked incentive program, depending on the role.

Requirements

• 10+ years of work experience.
• University degree preferred.
• Track record in client marketing, journey building, and audience development, including end-to-end go-to-market strategies.
• Ability to gain buy-in, influence, and drive outcomes.
• Ability to build trust, credibility, and strong relationships with internal and external customers and team members.
• Excellent interpersonal, oral, and written communication skills.
• Ability to work effectively in a fast-paced, cross-functional, changing environment.
• Experience building effective partnerships at all organizational levels.
• Demonstrated understanding of the marketplace, competitive landscape, and regulatory environment.
• Successful experience developing and implementing strategic plans, forecasting, and achieving objectives in a metrics-driven environment.
• Proven ability to influence the development of effective creative concepts and marketing strategies.
• Customer-focused and results-driven.

Responsibilities

• Lead development of go-to-market efforts for retirement plan products and services across B2B and B2C audiences within Retirement Solutions, emphasizing engagement across owned channels and partnering with Product and Product Marketing.
• Develop audience journeys, including their processes, strategic objectives and goals, channel strategies, prioritization, execution, and measurement; advance automation in place of single, manual campaigns.
• Lead audience web strategy for institutions primarily in Higher Education and Healthcare, partnering with Public Web and Secure Web centers of excellence to drive deeper engagement and connection with TIAA.
• Establish and maintain strong relationships and collaboration with the Sales organization and business partners to educate internally and showcase the importance of key workstreams.
• Help develop broader audience goals and ensure project workstreams are measurable and connected to KPIs tied to audience goals.
• Partner across the organization to lead marketing tied to CEO initiatives, including weekly stand-ups, progress tracking, slide development, and presentations to senior leadership.
• Lead a team of three professional marketers, developing career paths and fostering teamwork across marketing and the broader business.
• Set goals and objectives for team members to support department results.

Benefits

• Superior retirement program.
• Competitive health, wellness, and work-life offerings supporting physical, emotional, and financial well-being.
• Potential participation in a performance-linked incentive program, depending on the role.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior