VP Business Development - Crypto Markets

Franklin Templeton•New York, NY

9d•Hybrid

About The Position

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique. From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success. As a long-time trusted name in asset management with an experienced team of digital natives, Franklin Templeton is uniquely positioned to help clients navigate the digital asset space, from the Franklin Bitcoin ETF (EZBC) and beyond. We offer the best of both worlds. Franklin Templeton operates in more than 30 countries, serving clients in more than 150 countries with over 10,000 employees and 1,500+ investment professionals. The Digital Assets team is part of Franklin’s Innovation Research, Strategies & Technologies (FIRST) business group. Our 40+ person Franklin Templeton Digital Assets team has been active in the digital assets ecosystem since 2018. Franklin Templeton’s commitment to digital asset leadership, diversity, and professional growth makes it an employer of choice for ambitious talent seeking to make an impact in the evolving digital assets space.

Requirements

A minimum of 7 years of experience in financial services, with a strong background in digital assets, hedge funds, trading operations, and collateral management.
Bachelor’s degree or equivalent experience.
Relevant regulatory licensing in market (e.g. FINRA series 7).
Demonstrated success in selling ETFs.
Experience in product development and launching new investment product.
Established network and credibility across both digital asset and traditional finance trading communities.
Exceptional presentation and public speaking skills, with experience on conference panels and at industry events.
Skilled in relationship building and stakeholder engagement at the senior level.
Proficient with sales enablement tools, including CRM.
Energetic, proactive, and solutions-focused with a “Yes” mindset.

Responsibilities

Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of the current five ETFs offered by Franklin Templeton.
Support the development and execution on opportunities for Franklin Crypto platform.
Own the full sales cycle — from identifying and qualifying prospects to pitching, negotiating, and closing deals.
Act as the advocate & primary point of contact for prospects and clients throughout the lifecycle.
Identify, prospect, and convert high-value prospects to clients.
Proactively grow our listing with existing clients via greater adoption of our models and products on the platform.
Help expand reach & presence of our digital asset product line-up across various market segments.
Deliver impactful client presentations and product demonstrations tailored to our target clients (hedge funds, trading platforms, crypto natives, institutions, etc).
Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
Set, meet and exceed quarterly and annual revenue targets.
Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
Point of contact for negotiating commercial terms, contracts, and onboarding processes with new clients.
Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities.
Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation.
Host and participate in industry roundtables, panel discussions, and client events to seed & expand the sales funnel and increase conversion rate.
Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle.
Partner closely with Client Servicing & Support teams to ensure prospects & clients receive a high-quality experience throughout the onboarding & servicing process.

Benefits

competitive and valuable range of total rewards—monetary and non-monetary
base compensation
annual discretionary bonus
401(k) plan with a generous match
recognition rewards
comprehensive benefits package
range of competitive healthcare options
insurance
disability benefits
employee stock investment program
learning resources
career development programs
reimbursement for certain education expenses
paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays)
motivational wellbeing program
Three weeks of PTO in your first year
Competitive medical, dental, and vision insurance
401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
Learning Education Assistance Program (LEAP)
Opportunity to purchase company funds with no sales charge