VP, Brand

Girl Scouts of the USA•,

2d•$140,400 - $260,000•Hybrid

About The Position

Girl Scouts of the USA (GSUSA) is seeking a VP, Brand to lead the strategy, execution, and evolution of the Girl Scout brand nationally and across 111 local councils. This role is responsible for driving the repositioning of the iconic brand to reflect its contemporary value proposition as the nation's leading youth leadership development organization. The VP, Brand will oversee a multidisciplinary team and manage brand, content, partnerships, licensing, and merchandise marketing. The Marketing team at Girl Scouts of the USA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences. This is a remote position, reporting directly to the Chief Marketing Officer.

Requirements

Proven success managing brand governance and marketing enablement across a federated, franchise, or multi-affiliate network structure.
Track record building and stewarding major brand partnerships with Fortune 500 or national media organizations.
Experience leading fundraising marketing or development marketing strategy in partnership with philanthropy teams.
Functional expertise spanning brand strategy, creative direction, content, licensing, and consumer product marketing.
Senior executive communication and board-level presentation skills
Ability to influence and align at the highest organizational levels.
Demonstrated ability to build, develop, and retain high-performing cross-functional teams of 10 or more.
Office 365 or similar suites
Competency in PowerPoint or similar presentation software
Competency in Microsoft Excel or similar software
Bachelor’s degree or equivalent experience
10-12+ years of experience in enterprise brand strategy experience at a nationally recognized organization, with increasing leadership responsibility.
Background in brand repositioning, narrative transformation, or cultural relevance initiatives for legacy brands.
Familiarity with cause-related marketing, co-branding, and consumer product licensing in a nonprofit context

Nice To Haves

Experience at a national membership organization, federated nonprofit, or youth-serving institution preferred.

Responsibilities

Develops and leads the organization’s brand architecture, narrative framework, and positioning strategy, with accountability for brand equity metrics across national and affiliate markets.
Drives enterprise brand repositioning to elevate GSUSA’s identity as a leadership development organization, expanding the brand’s relevance with key audiences including families of girls in grades K–5, institutional donors, and corporate partners.
Establishes research-informed positioning, messaging hierarchies, and audience segmentation frameworks that govern brand expression across all channels and stakeholder groups.
Leads brand governance for 111 councils, including standards development, implementation toolkits, and advisory support to ensure national coherence with local relevance.
Develops and leads high-impact brand campaigns and cultural activations that measurably expand awareness, trust, and affinity.
Exercises executive creative authority over all brand-aligned output, maintaining standards of quality and consistency across a complex, multi-channel content environment.
Leads internal creative and content teams (design, copy, video, digital) and directs external agency relationships on major campaigns.
Establishes the creative vision and quality standards for storytelling that reflects youth leadership, mission impact, and organizational credibility.
Ensures creative coherence across membership, programs, fundraising, advocacy, and licensing touchpoints at national and council levels.
Identifies and manages high-value national brand partnerships that expand organizational reach, enhance cultural relevance, and support revenue and mission goals.
Develops the brand partnership strategy and manages relationships with Fortune 500 companies, media organizations, and cultural institutions.
Negotiates partnership structures and ensures enterprise-wide alignment on partnership terms, brand standards, and value delivery.
Collaborates with Development and council partners to extend partnership value into fundraising and programmatic outcomes.
Leads, develops, and retains a high-performing, multidisciplinary team while contributing as a strategic member of the CMO’s senior leadership team.
Manages team structure, performance, budgets, staffing plans, and agency relationships with full accountability for outcomes.
Contributes to cross-functional organizational strategy, board-level communications, and enterprise-wide marketing integration.
Fosters a culture of excellence, inclusion, mission alignment, and continuous improvement.

Benefits

20+ days of paid time off
2 floating holidays
9 workplace holidays
Paid holiday year-end office closure between Christmas and New Year's
Medical and Behavioral Health Coverage
Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
GSUSA partial subsidy of premium costs
Dental and vision coverage
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
Company-paid life insurance
Flexible work arrangements
12 weeks of paid parental leave
401(K) with company match
Short- and Long-Term Disability for salary continuation
Health and Wellness Classes and Activities throughout the year