VP, Brand Partnerships & Strategic Growth

Barnes & Noble Education, Inc.•Florham Park, NJ

10h•$200,000 - $225,000•Hybrid

About The Position

At Barnes & Noble Education (“BNED”) we are dedicated to making tomorrow a better, more inclusive, and smarter world by servicing all who work in education. As a leading solutions provider for the education industry, we are committed to driving affordability, accessibility, and achievement at hundreds of academic institutions nationwide by ensuring millions of students are equipped for success in the classroom and beyond. Together, our teams work to elevate lives through education. To support this mission, we are seeking a Vice President of Brand Partnerships & Strategic Growth to shape and accelerate the next phase of growth for BNED’s Brand Partnerships business. Building on BNED’s national brand relationships, expansive college and university reach, and unique access to Gen Z consumers across in-store, digital, ecommerce, and experiential channels, this leader will define and execute the strategic growth agenda. The VP will identify new revenue streams, unlock underleveraged assets and monetization opportunities, and develop innovative partnership models that expand the value of BNED’s platform. Working closely with sales and operational leadership, this leader will translate market opportunities into scalable commercial strategies, strengthen BNED’s position as a differentiated media and partnership platform, and drive meaningful long-term revenue and EBITDA growth.

Requirements

15+ years of experience across media, advertising, retail media, partnerships, sponsorships, business development, ecommerce, integrated marketing, or related revenue-driving commercial functions.
Strong expertise in strategic planning, revenue growth, and media/advertising business models, including audience monetization, inventory management, sell-through, and partnership strategy.
Proven track record of identifying new revenue opportunities, building enterprise partnerships, and scaling emerging or stagnant business lines into meaningful growth channels.
Experience evaluating market opportunities and driving transformational, long-term commercial growth, ideally within media networks, audience monetization platforms, or omnichannel consumer engagement businesses.
Executive presence with strong communication, influencing, and cross-functional leadership capabilities.
Familiarity with Salesforce or similar CRM platforms, with the ability to leverage sales and market data for forecasting, pipeline visibility, and commercial decision-making.

Responsibilities

Develop and execute a long-term strategic growth plan for the Brand Partnerships business.
Identify new revenue streams, partnership models, and underleveraged assets across media, experiential, ecommerce, and student engagement channels.
Evaluate monetization strategy, inventory utilization, impressions, sell-through opportunities, and commercial performance to maximize growth and EBITDA impact.
Analyze media, advertising, retail media, and consumer trends to inform investment priorities and business strategy.
Identify opportunities to leverage technology, automation, data, and operational scalability across the business.
Partner cross-functionally to drive strategic growth initiatives.
Additional responsibilities as required.