Director of Brand & Growth Partnerships

Benzinga•Detroit, MI

About The Position

Benzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends. Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience. We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets. The Director of Brand & Growth Partnerships is a senior individual contributor responsible for developing strategic partnerships with leading financial brands. This role focuses on helping clients achieve both brand-building and performance marketing objectives through Benzinga's full suite of advertising solutions—including sponsored content, display, video, newsletters, events, and performance-driven campaigns. While this role is expected to excel at developing brand partnerships and content-led campaigns, the ideal candidate understands how modern marketers evaluate media investments across the entire funnel. Success comes from identifying client objectives and recommending the right mix of brand awareness, engagement, lead generation, and performance solutions.

Requirements

5+ years of experience in: Media sales, Digital advertising, Branded content or sponsorship sales, Financial services or fintech marketing/sales
Publisher side experience a plus
Proven track record of closing deals and hitting quota
Experience selling integrated digital marketing solutions, including display, sponsored content, native advertising, video, newsletters, performance marketing, lead generation, or custom sponsorships.
Strong ability to engage senior marketing stakeholders
Excellent communication, presentation, and negotiation skills
Experience managing full sales cycle from prospecting to close

Nice To Haves

Experience selling sponsored content, video, or integrated media campaigns
Familiarity with how brands allocate brand vs. performance budgets
Existing relationships with: Financial services marketing teams, Fintech companies, Agencies and media buyers
Experience closing six-figure+ partnerships
Has experience selling consultative, multi-product media solutions to enterprise marketers.
Understands how large financial brands allocate both brand and performance budgets.
Is comfortable selling to CMOs as well as Growth, Performance, and Demand Generation leaders.
Knows how to package content, media, and performance solutions into integrated campaigns.
Can open new enterprise relationships while growing existing strategic accounts.
Thrives in an entrepreneurial environment where creativity, persistence, and partnership drive results.

Responsibilities

Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
Source, develop, and close integrated marketing partnerships end-to-end
Package and sell solutions including: Sponsored Content (Articles & Video), High-Impact Display Advertising, Native Advertising, Newsletter Sponsorships, Homepage & Homepage Takeovers, Executive Interviews, Webinar & Event Sponsorships, Performance Marketing (CPC, CPL, CPA), Product Launch Campaigns, Custom Research & Content, Integrated Multi-Channel Programs
Negotiate pricing, packaging, and long-term partnership agreements
Develop strategic, consultative marketing programs that align with client KPIs including brand awareness, engagement, investor acquisition, lead generation, and customer growth.
Close mid-market to enterprise-level brand deals, including six-figure campaigns
Build and grow relationships with: Marketing leaders (CMOs, VPs of Marketing, Brand Directors), Growth and acquisition teams, Agencies and media buyers
Target key financial verticals including: Fintech and investing apps, Brokerages and trading platforms, ETF issuers and asset managers, Crypto and emerging financial platforms, Consumer finance brands, Banking & Payments, Insurance, Alternative Investments, Trading Platforms, Capital Markets, Public Companies & Investor Relations
Target non-endemics looking to get their story in front of retail investors
Position Benzinga as a trusted media partner for brand storytelling and investor education
Drive repeat business through always-on content programs and recurring campaigns
Build and maintain a strong pipeline of brand marketing opportunities
Prospect into both direct brands and agencies
Identify companies actively investing in awareness (e.g., launches, raises, new products)
Maintain accurate forecasting and CRM discipline