Director of Growth and Brand

Teton Auto Group•Idaho Falls, ID

1d•Hybrid

About The Position

At Teton Auto Group, we are committed to delivering exceptional customer service while maintaining the highest standards of honesty, integrity, and professionalism. We value teamwork, diligence, and continuous improvement, and strive to create an environment where employees can grow and develop their careers. Job Summary: The Director of Growth, Brand & Performance provides strategic leadership for customer acquisition, brand development, marketing performance, and organizational growth across Teton Auto Group. This is more than a traditional marketing leadership role. The Director is responsible for connecting growth and marketing strategy to measurable business results, partnering with executive leadership, General Managers, Managing Partners, and Human Resources to strengthen dealership performance, customer engagement, community relationships, employer branding, and future expansion. The Director serves as the strategic owner of Growth, Brand & Performance, establishing direction, managing resources, evaluating ROI, leveraging technology and AI, and driving continuous improvement. The role supports local dealership leadership by providing strategy, creative resources, analytics, tools, coordination, and measurement while respecting local decision-making and community relationships.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, Business Analytics, or a related field preferred.
Equivalent executive leadership experience may be considered.
Seven (7) or more years of progressive leadership experience in marketing, business development, branding, or organizational growth, preferred.
Experience managing budgets, agencies, and vendor relationships.
Experience interpreting business analytics and performance metrics.
Experience leading organizational change and strategic initiatives.
Automotive retail experience strongly preferred.
Strategic planning and organizational leadership
Business growth strategy
Brand development and governance
Customer acquisition strategy
Marketing analytics and ROI measurement
Budget development and financial management
Artificial intelligence and marketing technology awareness
Vendor negotiation and contract management
Executive communication and presentation
Data analysis and business intelligence
Project and change management
Cross-functional leadership
Exceptional written and verbal communication
Strong organizational and problem-solving abilities

Nice To Haves

Automotive retail experience strongly preferred.

Responsibilities

Develop and execute the organization-wide Growth & Brand Strategy.
Drive customer acquisition, retention, market share, and dealership performance.
Lead digital, website, sales, service, and customer engagement strategies.
Identify opportunities for growth, acquisitions, and market expansion.
Partner with HR on employer branding and recruiting initiatives.
Maintain consistent brand standards across all dealerships.
Support community engagement, sponsorships, events, and public relations.
Provide creative and strategic resources to local dealership leadership.
Strengthen the Teton Auto Group brand and employer reputation.
Establish and monitor KPIs, ROI, lead quality, conversion, and marketing performance.
Use data and business intelligence to guide strategic decisions.
Identify opportunities to leverage AI, automation, and emerging technology.
Drive efficiency, scalability, and continuous improvement.
Lead and develop the Growth & Brand team.
Manage agencies, vendors, partnerships, and marketing resources.
Develop and manage the marketing budget and strategically allocate investments.
Build consistent processes and promote accountability, innovation, and collaboration.
Advise executive leadership on growth opportunities and strategic initiatives.
Provide performance reporting and data-driven recommendations.
Collaborate with dealership leadership on growth, acquisitions, and long-term planning.
Lead with integrity, accountability, innovation, and fiscal responsibility, model Teton Auto Group’s Principles & Beliefs, champion Kaizen and continuous improvement, and build strong partnerships throughout the organization.