Director of Marketing, Brand & Growth

King Built Properties • Springfield, MO

6d • Hybrid

About The Position

King Built Properties is seeking an exceptional Director of Marketing, Brand & Growth to build and lead the marketing operation for our growing construction and real estate development organization. We are looking for much more than a traditional social media manager. The successful candidate will be a creative strategist, brand builder, content creator, campaign leader, and results-oriented marketer. This is a hands-on leadership role for someone who can develop the strategy, personally create strong work, direct specialized talent, launch campaigns, analyze results, and continually improve performance.

Requirements

• At least five years of professional marketing, brand, creative, content, or growth experience.
• Proven experience developing and executing complete campaigns.
• Strong social media strategy, content-development, storytelling, and copywriting capabilities.
• Demonstrated ability to create or direct high-quality advertisements and visual content.
• Experience managing paid digital advertising and interpreting performance data.
• Experience with video planning, production, editing, or creative direction.
• Strong project-management, organization, communication, and deadline-management skills.
• Ability to work directly with ownership and move quickly without sacrificing quality.
• Portfolio and case studies demonstrating personally completed work and measurable results.

Nice To Haves

• Construction and real estate experience are helpful but are not required.
• Exceptional candidates from other industries are encouraged to apply.
• Luxury real estate, hospitality, resorts, destination entertainment, architecture, automotive, outdoor lifestyle, tourism, technology, consumer brands, creative agencies, or direct-to-consumer companies.
• Experience marketing high-value products, building brands, launching projects, or reaching national audiences.
• Experience managing significant paid-media budgets or building a marketing department.
• Strong familiarity with Adobe Creative Cloud, Canva, CapCut, Premiere Pro, After Effects, Meta Ads Manager, Google Ads, analytics, CRM, email automation, and website platforms.

Responsibilities

• Build a distinctive and recognizable company brand.
• Create exceptional campaigns for individual projects and company divisions.
• Increase regional, national, and potentially international visibility.
• Generate qualified leads for homes, apartments, developments, investments, and business relationships.
• Create content that people genuinely want to watch, share, and follow.
• Develop systems that can scale as the company enters new markets.
• Measure marketing performance and continually improve business results.
• Establish company positioning, messaging, brand voice, and visual direction.
• Name and position new developments, communities, products, and company initiatives.
• Develop project-specific brand identities and complete launch campaigns.
• Create pre-launch, launch, sales, leasing, investor, landowner, and recruiting campaigns.
• Coordinate messaging across websites, social media, email, paid advertising, signage, presentations, and public relations.
• Create audience-specific messaging, offers, campaign concepts, and calls to action.
• Differentiate the company from traditional builders and developers.
• Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms.
• Create annual, quarterly, and monthly content plans and recognizable content series.
• Personally create or direct video, photography, graphics, advertisements, captions, scripts, and campaign materials.
• Produce construction updates, project tours, founder-led content, interviews, educational content, and development stories.
• Create reels, short-form videos, long-form videos, advertisements, and presentation-quality content.
• Transform architectural renderings, plans, and active construction into compelling campaigns.
• Repurpose major content into multiple formats and maintain an organized content library.
• Plan and manage paid campaigns across Meta, Google, YouTube, LinkedIn, and other appropriate channels.
• Establish campaign objectives, budgets, audiences, creative strategies, and conversion tracking.
• Develop retargeting, lead-generation, and automated follow-up campaigns.
• Create landing-page strategies and coordinate project websites and customer journeys.
• Oversee email campaigns, segmented audiences, newsletters, and CRM nurturing sequences.
• Track cost per lead, conversion rates, customer-acquisition costs, and lead quality.
• Connect marketing activity to sales, leasing, investor, recruiting, and business-development outcomes.
• Establish meaningful key performance indicators for each campaign.
• Track qualified leads, conversions, website activity, paid-media efficiency, and audience quality.
• Build clear monthly reports showing spend, results, lessons, and recommended next steps.
• Use testing and data to improve headlines, creative, targeting, offers, landing pages, and follow-up.
• Distinguish meaningful business results from vanity metrics.
• Use artificial intelligence tools to improve research, ideation, production speed, testing, and campaign efficiency.
• Explore responsible uses of AI-generated imagery, video, copy, voice, automation, and personalization.
• Identify new platforms and creative approaches before they become standard in the industry.
• Maintain strong quality control so AI-assisted work remains distinctive and aligned with the company brand.
• The director will initially remain hands-on while coordinating specialized resources when needed, including photographers, videographers, graphic designers, website developers, copywriters, paid-media specialists, public relations consultants, content creators, and agencies.
• Create clear briefs, budgets, deadlines, and quality standards.
• Select and manage outside specialists and ensure they create measurable value.
• Build an effective network of creative and marketing resources.
• Eventually recruit and lead an internal marketing team.

Benefits

• Employer-sponsored health insurance benefit.
• Company-provided computer and necessary software.
• Dedicated office and workspace for local or hybrid employees.
• Remote-work flexibility for highly qualified candidates.
• Access to active projects, leadership, and a meaningful content-production and marketing budget.
• Significant opportunity to build the marketing department of a growing regional company.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed