Director of Growth

Sequencing • United States,

8h

About The Position

Sequencing is looking for an exceptional Director of Growth to scale our established, multimillion-dollar customer acquisition engine and build what comes next. This is a hands-on, player-coach role for a growth leader with deep experience in consumer subscription or recurring-revenue businesses. You’ll own acquisition strategy and results, determine where additional investment can generate attractive returns, and develop new channels and approaches that diversify our growth engine. You’ll work alongside a lean growth and creative team, staying close to campaign performance, creative testing, measurement, and experimentation. The challenge isn’t simply spending more—it’s scaling efficiently while protecting customer quality, payback, retention, and long-term value.

Requirements

• 8+ years of experience in growth, performance, or acquisition marketing, with meaningful experience in a consumer subscription, membership, or recurring-revenue business.
• Personally managed and scaled substantial paid media budgets—not solely through agencies or from an executive distance.
• Understand the full economics of acquisition, including CAC, payback, LTV, contribution margin, retention, and customer quality.
• Successfully adapted a growth strategy as established channels matured or became less efficient.
• Built or meaningfully expanded acquisition beyond an existing paid engine.
• Highly accountable player-coach who sets strategy, owns outcomes, and remains actively involved in execution.
• Uses data to investigate performance, form hypotheses, design experiments, and scale what works.
• Strong command of attribution, incrementality, funnel analysis, cohort performance, experimentation, and unit economics.
• Strong creative partner who can turn performance insights into concepts, messaging, and tests.
• Uses AI to accelerate analysis, experimentation, creative development, and execution—and knows where human judgment matters most.
• Prioritizes well, moves quickly, and brings structure to a fast-moving environment.

Responsibilities

• Scale and diversify customer acquisition: Lead the strategy and hands-on execution of a significant paid acquisition program. Develop new growth strategies as traditional performance marketing tactics mature. Identify, test, and scale complementary acquisition opportunities across creators, affiliates, partnerships, referrals, and emerging channels. Build a diversified, repeatable growth engine that does not rely on a single channel or tactic.
• Drive profitable growth: Manage customer acquisition as an investment portfolio, allocating budget across channels, audiences, creative, and experiments based on expected returns and long-term customer value. Own performance against CAC, LTV, payback period, contribution margin, retention, and customer quality. Determine where additional investment can generate attractive returns, recognize when performance is deteriorating, and adjust quickly. Connect acquisition performance with downstream subscription behavior, cohort performance, and lifetime value.
• Lead from the front: Work alongside the team to analyze performance, review creative, launch experiments, and solve problems. Partner with creative leaders to translate performance insights into new concepts, messaging, and tests. Build and optimize a creator-led performance creative pipeline. Improve the reporting, systems, and operating rhythms needed to run a sophisticated growth function with a lean team. Communicate growth performance, priorities, and risks clearly across the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed