VP, Brand and Performance Marketing

Rent the Runway • New York, NY

5d • $250,000 - $290,000 • Hybrid

About The Position

Rent the Runway (RTR) is seeking a Head of Brand and Performance Marketing to lead the strategy and long-term direction for how the brand is perceived, discovered, and loved. This VP-level role has a broad scope, encompassing brand strategy and positioning, integrated marketing, social media and creator collaborations, partnerships, communications, and performance marketing for both paid acquisition and retention. The position sits within the Customer organization, reporting to the SVP, Customer, and is a critical part of the Marketing senior leadership team. The individual in this role will be responsible for guiding a team to execute the RTR brand with consistency, creativity, and speed, ensuring all customer touchpoints align with a cohesive and distinct brand strategy. They will balance long-term brand building with short-term performance goals, integrating brand and demand generation into a unified system.

Requirements

• 12+ years of brand and performance marketing experience, including meaningful time at VP level or equivalent, owning brand strategy, integrated campaign development, paid media and growth, and a multi-disciplinary marketing function end-to-end including social, partnerships, communications, and performance/growth marketing, or a combination thereof.
• Owned performance marketing and paid media at scale, and can speak fluently to CAC, LTV, ROAS, attribution, and media-mix decisions - and to how performance and brand reinforce one another across the funnel.
• Set brand strategy at a level that has had measurable, multi-year impact on brand awareness, consideration, and customer trust and can speak to that impact in business terms.
• Build and develop leaders who are themselves responsible for leading others. Have a track record of building high-performance teams and creating the conditions for people to do the best work of their careers.
• Strong creative instincts and know how to partner with a creative team effectively. Give a brief that gets great work, and give feedback that makes the work better without diluting the vision.
• Skilled cross-functional leader who influences without authority and earns trust across Marketing, Creative, Product, and Customer Experience. Comfortable in board-level and executive conversations, and bring a business perspective, not just a brand perspective, to every room.
• Communicate with clarity and conviction at every altitude, from a brand strategy presentation to the SVP to a brief for the creative team. Thinking is sharp and communication is direct.
• Experience in fashion, retail, lifestyle, or direct-to-consumer. Understand the relationship between product, brand perception, and customer loyalty, and understand the RTR customer.
• Energized by building. Have experience rebuilding a brand strategy before, and know what it takes to bring a team, a leadership group, and a culture along on that journey.

Responsibilities

• Set RTR's brand strategy and long-term positioning, defining the messaging architecture, seasonal and multi-year narrative, and brand voice that guides how RTR shows up across every channel, moment, and customer segment.
• Lead the Brand Marketing function, setting a high bar for output, developing leaders and next-generation leaders, and establishing the operating model for, defining how the function plans, briefs, measures, and iterates, building the standards and practices that allow Brand Marketing to scale and to serve as a strategic resource for the broader Customer organization.
• Own the brand and performance marketing budget, making strategic investment decisions, prioritizing programs with the highest brand and return-on-investment impact, tracking spend against plan, and making the case for both brand and performance investment with data and narrative to executive leadership.
• Lead integrated campaign development from brief through launch owning the seasonal narrative, driving cross-functional alignment, and ensuring every campaign moment is grounded in brand strategy and connected across channels.
• Lead RTR's Social & Creators function, with the Head of Social & Creators reporting into this role, setting the strategic direction for how RTR shows up on social platforms and within the creator economy, ensuring social execution is integrated with brand strategy and not operating as a standalone channel.
• Manage RTR's Performance Marketing function, with the Head of Performance Marketing reporting into this role, owning paid acquisition, retention/CRM, and growth across search, social, affiliate, and lifecycle channels, and ensuring performance execution is tightly integrated with brand strategy rather than optimized in isolation.
• Lead brand partnerships and editorial programming, developing co-marketing and partnership strategies that expand RTR's reach and reinforce brand positioning in fashion, lifestyle, and culture, with a particular eye on the channels and partners that matter most to the next generation of RTR customers.
• Guide PR/Communications to build RTR's earned presence, aligning brand narrative with press and earned media strategy to ensure a consistent story across paid, owned, and earned channels.
• Partner with the Head of Creative and creative team on brand expression, ensuring brand strategy translates into visually compelling, on-brief creative through a relationship built on mutual accountability.
• Own brand and performance measurement, defining and tracking the metrics that matter for long-term brand health including awareness, consideration, sentiment, and mid-funnel engagement, as well as performance outcomes such as CAC, ROAS, LTV, and marketing-driven revenue, and translating that data into strategic adjustments that compound over time.
• Serve as RTR's brand voice in cross-functional conversations, bringing the brand point of view into discussions about product, pricing, AI strategy, and customer experience, and ensuring brand considerations are protected across the organization.

Benefits

• Paid Time Off, including vacation, paid bereavement, and family sick leave
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401(k) match
• Exclusive employee subscription and rental discounts
• Universal Paid Parental Leave for both parents + flexible return to work program
• Paid Sabbatical after 5 years of continuous service
• Company-wide events and outings

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed