VP, Brand and Performance Marketing

Rent the Runway • Brooklyn, NY

4d • Hybrid

About The Position

Rent the Runway (RTR) is seeking a Head of Brand and Performance Marketing to lead the strategy and long-term direction for how the company is perceived, discovered, and loved. This VP-level role has a broad scope, encompassing brand strategy and positioning, integrated marketing, social media and creator engagement, partnerships, communications, and performance marketing across paid acquisition and retention. Reporting to the SVP, Customer and as a key member of the Marketing senior leadership team, this individual will be responsible for guiding a team to execute the RTR brand with coherence, creativity, and speed. They will ensure all customer touchpoints align with a consistent and differentiated brand strategy, balancing long-term brand building with short-term performance goals to create an integrated brand and demand system.

Requirements

• 12+ years of brand and performance marketing experience, including meaningful time at VP level or equivalent.
• Experience owning brand strategy, integrated campaign development, paid media and growth, and a multi-disciplinary marketing function end-to-end.
• Experience owning performance marketing and paid media at scale, with fluency in CAC, LTV, ROAS, attribution, and media-mix decisions.
• Proven ability to set brand strategy with measurable, multi-year impact on brand awareness, consideration, and customer trust.
• Track record of building and developing leaders and high-performance teams.
• Strong creative instincts and ability to partner effectively with a creative team.
• Skilled cross-functional leader who influences without authority and earns trust across departments.
• Comfortable in board-level and executive conversations, bringing a business perspective.
• Clear and convincing communication skills at all levels.
• Experience in fashion, retail, lifestyle, or direct-to-consumer industries.
• Understanding of the relationship between product, brand perception, and customer loyalty.
• Experience rebuilding a brand strategy and bringing a team, leadership group, and culture along on that journey.

Responsibilities

• Set RTR's brand strategy and long-term positioning, defining the messaging architecture, seasonal and multi-year narrative, and brand voice.
• Lead the Brand Marketing function, setting high standards for output, developing leaders, and establishing an operating model for planning, briefing, measuring, and iterating.
• Own the brand and performance marketing budget, making strategic investment decisions and prioritizing programs with the highest brand and ROI impact.
• Lead integrated campaign development from brief through launch, ensuring alignment across channels and grounding every campaign moment in brand strategy.
• Lead RTR's Social & Creators function, setting strategic direction for social platforms and the creator economy, ensuring integration with brand strategy.
• Manage RTR's Performance Marketing function, owning paid acquisition, retention/CRM, and growth across various channels, ensuring tight integration with brand strategy.
• Lead brand partnerships and editorial programming, developing co-marketing strategies to expand reach and reinforce brand positioning.
• Guide PR/Communications to build RTR's earned presence, aligning brand narrative with press and earned media strategy.
• Partner with the Head of Creative and creative team on brand expression, ensuring brand strategy translates into compelling creative.
• Own brand and performance measurement, defining and tracking key metrics for brand health and performance outcomes, and translating data into strategic adjustments.
• Serve as RTR's brand voice in cross-functional conversations, bringing brand perspective into discussions about product, pricing, AI strategy, and customer experience.

Benefits

• Paid Time Off, including vacation, paid bereavement, and family sick leave
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401(k) match
• Exclusive employee subscription and rental discounts
• Universal Paid Parental Leave for both parents + flexible return to work program
• Paid Sabbatical after 5 years of continuous service
• Company-wide events and outings

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed