VP of Brand

Alphalion

3d•$180,000 - $235,000•Remote

About The Position

Alpha Lion is a nine-figure performance nutrition company with a proven direct-to-consumer engine, national retail presence, and a loyal customer base. The company has built the commercial foundation and is now seeking a VP of Brand to shape its future and build the necessary team and capabilities. This role is centered on exceptional storytelling, connecting consumer insight, product truth, and commercial opportunity into a compelling narrative that spans product positioning, creative execution, and community building. It offers a rare opportunity for significant ownership within a scaled, founder-led company, with the mandate to set direction, elevate the creative standard, and transform strategy into bold, entertaining, and memorable work. The VP of Brand will have direct executive access to build the brand function.

Requirements

Significant senior brand leadership experience in a high-growth consumer business, ideally CPG, health, wellness or performance.
Exceptional storytelling and product-positioning ability, with a track record of turning consumer insight, product truth and competitive context into compelling propositions and launch narratives that contributed to product success.
A track record of building distinctive brands and leading integrated campaigns, activations and communications that produced measurable impact.
Strong creative and design judgment, with the ability to direct designers, writers, content teams and agencies without needing to be the principal creator.
Experience building and leading high-performing teams, establishing clear standards and improving both quality and speed.
Omnichannel experience across DTC, retail, packaging, product launches and consumer experiences.
The ability to use consumer insight and data without allowing process or analysis to replace judgment and action.
Comfort operating in a fast-moving, founder-led environment where ownership, candor and resourcefulness matter.

Responsibilities

Lead the brand work upstream in the GTM process, turning consumer insight, product truth, and competitive context into a clear target customer, differentiated product positioning, compelling value proposition, messaging hierarchy and launch narrative.
Lead how that story comes to life across packaging, digital creative, retail, organic content, communications, and the broader customer experience, ensuring every channel tells one clear and compelling story.
Build Alpha Lion’s community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs that create meaningful participation.
Set and evolve Alpha Lion’s overall brand strategy, voice, identity and standards, ensuring the brand remains clear, distinctive and consistent.
Build and lead a world-class Brand organization across creative, Organic Social, content, community, partnerships and activations, developing the people, partners and ways of working required to consistently produce exceptional, distinctive and memorable work.
Own the annual brand plan, marketing calendar, awareness budget and campaign priorities.