About The Position

The Visual Merchandiser contributes to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. The role executes visual, commercial, and styling curation for the store in accordance with visual and commercial guidelines, and uses trend and competitor awareness to inform, coach, upskill, and develop colleagues. The position combines commercial performance, fashion and trend awareness, team development, and hands-on visual execution. The Visual Merchandiser works with Store Management and the Area Visual Manager to plan and adapt workload, maintain campaigns and sales activities, identify opportunities from sales reporting, and carry out store presentation and operational routines. The role also supports expansion and store-project needs with Sales Market and Area teams. H&M describes itself as a fashion brand offering current styles and inspiration, with a business idea of fashion and quality at the best price in a sustainable way.

Requirements

  • Experience being solution-focused to improve product presentation and commercial execution in a store.
  • Good knowledge of visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up, and act on the selling equation and weekly sales reports.
  • Curiosity, creativity, proactive problem-solving, flexibility, and effective communication skills to achieve results across functions.
  • Fashion interest and leadership skills, with the ability to apply visual and commercial experience in a dynamic environment.

Responsibilities

  • Contribute to the store’s total OMNI customer experience through visual and commercial curation in line with guidelines.
  • Represent the H&M brand positively during customer interactions.
  • Organize and plan workload according to the store activation plan, adapting to business needs with Store Management and the Area Visual Manager.
  • Launch and maintain global campaigns and sale activities on time and according to H&M Brand Standards.
  • Ensure good garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs, identify and prioritize visual and commercial opportunities, and collaborate with Store Management on actions to increase customer satisfaction and achieve sales targets, store goals, and budget.
  • Follow store procedures, OMNI service best practices, operational routines, legal requirements, and communication practices.
  • Keep up to date with fashion, trends, styles, products, brands, competitors, and relevant influencers; use trend theory and mood boards to inform styling and product presentation.
  • Share seasonal, fashion, visual, commercial, and in-store communication information with store teams, including price perception.
  • Coach and develop store teams’ visual and commercial skills and support daily routines and best practices to maintain presentation standards and customer service engagement.
  • Develop and coach talent, provide onboarding training to new colleagues, and organize and deliver visual and commercial upskilling.
  • Complete Visual Competencies and Commercial 4 All trainings in line with regional and sales market learning and development goals.
  • Support Sales Market and Area teams with expansion and store-project needs.
  • Execute visual and commercial curation and styling based on the commercial calendar, allocation, store activation plan, fashion trends, mood boards, and visual and commercial guidelines.
  • Carry out sample-picking routines, including selecting stockroom garment quantities, accessories, and shoes to create clear trends and stories.
  • Execute window displays and styling according to guidelines.
  • Maintain commercial layouts and fixtures to support customer flow and effective trend-story placement.
  • Maintain price signs in windows and throughout the store according to guidelines, global strategy, and sales market requirements.
  • Work with Facilities Management to ensure lighting works correctly and highlights products and display forms.
  • Maintain and care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to keep store navigation current and aligned with guidelines and store layout.
  • Ensure sufficient sale and other activity POS materials according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • Staff discount at H&M Group brands, in stores and online.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care flexible spending accounts.
  • Additional voluntary benefits.
  • Wellness and family support programs.
  • Paid leave programs and paid time off, including a community day.
  • Career development opportunities and access to Colleague Resource Groups.
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