Visual Media Specialist

Housing Authority of the Birmingham District•Birmingham, AL

About The Position

The Visual Media Specialist performs specialized creative and technical work designing and producing visual communications that support the Housing Authority of the Birmingham District’s (HABD) programs, services, and public engagement efforts. The role produces video content and graphic materials to enhance HABD’s brand, improve communication effectiveness, and promote organizational initiatives, in support of HABD’s mission, values, strategic goals, and objectives. The specialist creates print and digital materials, captures and edits video and photography, maintains brand standards, and supports marketing and community engagement efforts. The role works with internal departments and external vendors and partners, manages multiple projects and deadlines, and assists with website updates and visual content management. Other duties may be assigned as needed.

Requirements

Bachelor’s degree in Graphic Design, Visual Arts, Marketing, Communications, or a related field; an equivalent combination of education and experience may be considered.
Minimum of 1–3 years of professional graphic design experience.
Proficiency with graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or similar tools such as Canva.
Strong understanding of layout design, typography, color theory, and branding principles.
Understanding of marketing principles and new technologies and how they can be applied to marketing.
Excellent copywriting skills and ability to frame technical text for a broader audience.
Ability to design for print and digital platforms.
Ability to accurately and rapidly compose effective correspondence.
Ability to handle tense situations calmly while delivering excellent customer service.
Ability to work under pressure and meet strict deadlines.
Ability to communicate at the listener’s level, identify misunderstandings, and clarify HABD policies and procedures.
Ability to present ideas and address the public clearly and concisely in English, orally and in writing.
Ability to establish and maintain effective working relationships with media, coworkers, vendors, consultants, contractors, customers, HUD, and local, state, and federal officials.
Demonstrated ability to communicate with people from a broad range of socioeconomic backgrounds.
Strong computer skills, including MS Word, Excel, PowerPoint, and Outlook; experience with Adobe Creative Suite.
Ability to learn other computer software programs as required by assigned tasks.
Knowledge of HUD, federal, state, and local laws and regulations, and HABD policies and procedures related to the position.

Nice To Haves

Experience in public sector, nonprofit, or community-focused organizations.

Responsibilities

Design and produce print materials, including flyers, brochures, newsletters, reports, presentations, and other collateral.
Create digital assets for social media, websites, email campaigns, and internal communications.
Develop visual concepts that communicate HABD programs, services, and initiatives; ensure designs are accurate and aligned with organizational messaging.
Capture video and photography, plan shoots, and set up lighting and audio equipment.
Edit raw footage and photos into polished videos and social media posts; collaborate on video concepts, conduct interviews, and capture b-roll as needed.
Manage video and photography archives, organize footage, and operate and maintain related equipment.
Ensure video and photography content adheres to brand guidelines and stay current with industry trends and best practices.
Maintain and enforce HABD’s brand identity, including logos, typography, colors, and visual standards.
Collaborate with leadership on employer branding and public image, and contribute visual storytelling to communication strategies.
Support outreach campaigns for housing programs, resident services, job fairs, and community initiatives.
Design promotional materials for events, workshops, and public meetings, and create materials to increase resident engagement and community awareness.
Work with internal departments to understand project needs and deliver creative solutions.
Manage multiple projects simultaneously while meeting deadlines and quality standards.
Coordinate with external vendors, printers, and partners as needed.
Assist with website updates and visual content management, and support basic video or multimedia projects as needed.
Perform other duties as assigned.