Visual Media Specialist

Housing Authority of the Birmingham District•Birmingham, AL

About The Position

The Visual Media Specialist performs specialized creative and technical work designing and producing visual communications that support the Housing Authority of the Birmingham District’s (HABD) programs, services, and public engagement efforts. The role develops video productions and graphic materials to enhance HABD’s brand, improve communication effectiveness, and promote organizational initiatives. All activities must support HABD’s mission, values, strategic goals, and objectives. The specialist creates print and digital materials, captures and edits video and photography, and helps maintain HABD’s visual identity and brand standards. The role supports marketing campaigns and community engagement, collaborates with internal departments and external vendors, manages multiple projects and deadlines, and assists with website updates and multimedia projects. Other duties may be assigned as needed.

Requirements

Bachelor’s degree in Graphic Design, Visual Arts, Marketing, Communications, or a related field; an equivalent combination of education and experience may be considered.
Minimum of 1–3 years of professional graphic design experience.
Proficiency with graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or similar tools such as Canva.
Strong understanding of layout design, typography, color theory, and branding principles.
Understanding of marketing principles and of new technologies and their application to marketing.
Excellent copywriting skills and ability to frame technical text for a broader audience.
Ability to design for print and digital platforms.
Ability to accurately and rapidly compose effective correspondence.
Ability to handle tense situations calmly while delivering excellent customer service.
Ability to work under pressure and meet strict deadlines.
Ability to communicate at the listener’s level, recognize misunderstandings, and clarify HABD policies and procedures as needed.
Ability to present ideas and address the public clearly and concisely in English, orally and in writing.
Ability to establish and maintain effective working relationships with media, coworkers, vendors, consultants, contractors, customers, HUD, and local, state, and federal officials.
Demonstrated ability to communicate with people from a broad range of socioeconomic backgrounds.
Strong computer skills, including MS Word, Excel, PowerPoint, and Outlook; experience with Adobe Creative Suite; and ability to learn other software as required.
Knowledge of HUD, federal, state, and local laws and regulations, and HABD policies and procedures related to the position.

Nice To Haves

Experience in public-sector, nonprofit, or community-focused organizations.

Responsibilities

Design and produce flyers, brochures, newsletters, reports, presentations, and other print materials.
Create digital assets for social media, websites, email campaigns, and internal communications.
Develop visual concepts that communicate HABD programs, services, and initiatives, ensuring designs are accurate and aligned with organizational messaging.
Capture video and photography, plan and set up shoots, and edit footage and photographs into polished content.
Collaborate with the creative team on video concepts; conduct interviews and capture b-roll as needed.
Manage video and photography archives, organize footage, and operate and maintain related equipment.
Ensure video and photographic content follows brand guidelines and stay current with industry trends and best practices.
Maintain HABD’s brand identity and visual standards, including logos, typography, and colors.
Collaborate with leadership to enhance employer branding and public image, and contribute to communication strategies through visual storytelling.
Support outreach campaigns for housing programs, resident services, job fairs, and community initiatives.
Design promotional materials for events, workshops, and public meetings, and help create materials that increase resident engagement and community awareness.
Work with internal departments to understand project needs and deliver creative solutions.
Manage multiple projects simultaneously while meeting deadlines and quality standards.
Coordinate with external vendors, printers, and partners as needed.
Assist with website updates and visual content management, and support basic video or multimedia projects as needed.
Perform other duties as assigned.