Virtual Events & Webinars Specialist

Freshworks•San Mateo, CA

2d•$130,000 - $162,000•Hybrid

About The Position

We're seeking a detail-oriented and creative Virtual Events & Webinars Specialist to help deliver high-impact digital experiences that engage prospects and customers across the buyer journey. This role is ideal for someone with a strong foundation in event marketing and a passion for creating engaging, scalable virtual programs that support pipeline and revenue goals. You'll work cross-functionally with Campaigns, Product Marketing, Sales, and Brand to plan, produce, and optimize webinars, roundtables, and virtual events that align with Freshworks' go-to-market strategy.

Requirements

3-5 years of experience in B2B marketing, events, or webinar production, ideally in a SaaS or tech environment
Proficiency with webinar and virtual event platforms (e.g., Zoom, ON24, CVent, Goldcast)
Familiarity with marketing automation and CRM tools (e.g., Marketo, Salesforce)
Strong organizational and project management skills with the ability to manage multiple events simultaneously
Excellent communication and stakeholder management skills
Data-driven mindset with experience analyzing event performance and optimizing for results
Creative thinker with a passion for delivering engaging digital experiences

Responsibilities

Plan and execute virtual events and webinars across global regions, including scheduling, platform setup, speaker coordination, and live production.
Collaborate with stakeholders to shape event content, agendas, and messaging aligned to campaign and sales priorities.
Manage event promotion, registration, and follow-up workflows in partnership with Marketing Ops and Campaigns.
Monitor live events to ensure smooth execution and troubleshoot issues in real time.
Track event performance and compile post-event reports with insights and recommendations.
Support experimentation with new formats and engagement tactics (e.g., polls, breakout rooms, interactive Q&A).
Maintain event calendars, documentation, and best practices to ensure consistency and scalability.