Video & Social Media Manager Cosmopolitan & Seventeen

Hearst • New York, NY

10d • Hybrid

About The Position

The Video & Social Media Manager for Cosmopolitan and Seventeen creates culture-driving social content and develops video franchises for the brands. The role leads short-form video production from concept through publishing, develops video strategy for TikTok and Instagram Reels in partnership with the Social Media Director, and works closely with editorial teams to turn stories and pop-culture trends into engaging social video. The manager also covers shoots and live events, maintains social publishing calendars, and uses performance and audience insights to improve content strategy.

Requirements

• At least 4 years of experience in social media, social video production, or digital content creation.
• Proven success creating highly engaging short-form video content across TikTok, Instagram Reels, or similar platforms.
• Strong experience shooting, editing, and producing short-form video in a professional media environment.
• Expertise with CapCut and short-form video editing best practices.
• Experience working with talent, creators, journalists, and cross-functional teams in fast-paced production environments.
• Strong copywriting skills, including the ability to create compelling captions and social headlines.
• Comfort covering live events, awards shows, and breaking cultural moments.
• Hybrid work schedule based in New York, NY, with an expectation of working in the office four days per week.

Nice To Haves

• Working knowledge of Adobe Premiere.
• Familiarity with social publishing platforms such as Sprinklr, Dash Hudson, Sprout Social, or similar tools, and with social analytics platforms.
• Confident on-camera presence.

Responsibilities

• Create original social-first video franchises optimized for TikTok and Instagram Reels to build engagement and repeat viewership.
• Lead video production from concept through execution, including pitching ideas, planning shoots, editing content, and publishing finished assets.
• Partner with editorial teams to identify stories suited to social video and pitch concepts inspired by pop-culture trends.
• Monitor emerging TikTok and Instagram trends and develop timely content for Cosmopolitan and Seventeen.
• Develop and execute video strategy for Cosmopolitan TikTok and Instagram Reels and Seventeen TikTok in partnership with the Social Media Director.
• Capture behind-the-scenes content and produce social-first video at editorial shoots, red carpets, live events, and other brand experiences.
• Manage social media calendars to support timely, high-quality publishing across platforms.
• Analyze platform performance and audience insights to optimize content strategy, posting cadence, formats, and copy.
• Cover live events, awards shows, and breaking cultural moments with speed and creativity.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid-work flexibility.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed