Social Media Manager- Vertical Video

Two Circles•New York, NY
•$65,000 - $90,000

About The Position

Two Circles is a sports and entertainment marketing business that helps clients grow audiences and revenues by understanding and influencing fan behavior. Its Content capability maximizes the impact of sports content through consultancy, multi-format content production, and channel management, including video production, digital marketing, strategy, social media management, and platform commercialization. The Social Media Manager will create and manage vertical-first social video for recognizable sports rights holders. The role calls for an in-depth understanding of TikTok, its trends, audiences, and engagement, as well as the ability to develop platform strategies, advise clients and colleagues, and produce content designed to maximize reach and impact. The manager will work with social media and creative teams, adapt content to different channels and tones of voice, and cultivate fan communities. Content may draw on live broadcasts, real-time highlights, archive footage, on-site event coverage, creators, influencers, fans, and athletes. The position requires flexibility around sports schedules, including evenings and weekends, and the ability to work under tight, fluctuating deadlines and the pressures of live publishing.

Requirements

  • Extensive experience creating vertical-first videos, ideally for a sports team, publisher, or college.
  • In-app video editing capabilities with CapCut, Slate, and other relevant apps, plus proficiency in Premiere Pro.
  • Comprehensive knowledge of sports, particularly top global soccer leagues.
  • Ability to work under tight and fluctuating deadlines.
  • Proactive attitude and desire to consistently improve the accounts managed.
  • Flexibility to work around the sports schedule, including evenings and weekends.
  • Ability to thrive under the pressures of live publishing.
  • Professional-level proficiency with Microsoft Office.

Nice To Haves

  • Good knowledge of the creator and influencer landscape.
  • General social media channel management experience.
  • Experience in front of camera.
  • Working knowledge of other social platforms, including Instagram and X.
  • Experience presenting to clients.
  • Grasp of insights and reporting.
  • Basic to intermediate Adobe Photoshop skills.

Responsibilities

  • Advise leads and clients on social platform best practices and help map out high-level platform strategies.
  • Concept, edit, and produce vertical-first social content.
  • Maximize live broadcasts by presenting content on social in a dynamic, creative, and engaging way.
  • Create content from real-time highlights, archive footage, on-site event coverage, and work involving creators, influencers, fans, and athletes.
  • Generate ideas that drive views and engagement on client channels.
  • Apply knowledge of sports culture to create compelling content.
  • Use knowledge of vertical video platforms, especially YouTube Shorts and Instagram Reels.
  • Serve as an internal expert, advising and developing content and strategies with social media and creative teams.
  • Adapt content to different channels and their distinct tones of voice.
  • Work flexibly around sports schedules, including evenings and weekends, and meet tight, fluctuating deadlines.
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