Social Media Manager- Vertical Video

Two Circles•New York, NY

About The Position

Two Circles is a sports and entertainment marketing business that helps clients grow audiences and revenues by understanding how fans spend, attend events, respond to channels, and consume content. Its platforms and services are used by more than 1,000 clients globally, and the company has more than 1,000 employees across 15 offices. Its Content capability includes consultancy, multi-format content production, channel management, creative and video production, digital marketing campaigns, strategy, and management and commercialization of digital platforms. The Social Media Manager will create and manage vertical-first video content for recognizable sports rights holders. The role calls for deep knowledge of TikTok and other vertical video platforms, the ability to identify trends and audience behaviors, and skill in ideating, producing, and editing content to maximize reach and engagement. The manager will advise clients and team leads on platform best practices and strategies, cultivate fan communities, and collaborate with social media and creative teams. Work includes making the most of live broadcasts, event coverage, archive footage, and content involving creators, influencers, fans, and athletes. The role requires flexibility around live sports schedules, including evenings and weekends, and the ability to meet tight and fluctuating deadlines. The United States base salary range is $65,000–$90,000. Salary depends on factors such as professional and academic experience, training, responsibilities, and business needs.

Requirements

  • Extensive experience creating vertical-first videos, ideally for a sports team, publisher, or college.
  • In-app video editing capability with CapCut, Slate, and other relevant apps, plus proficiency in Premiere Pro.
  • Comprehensive knowledge of sports, particularly top global soccer leagues.
  • Ability to work under tight and fluctuating deadlines driven by live sports.
  • Proactive attitude and desire to consistently improve managed accounts.
  • Flexibility to work around sports schedules, including evenings and weekends.
  • Ability to thrive under the pressures of live publishing.
  • Professional-level proficiency with Microsoft Office.

Nice To Haves

  • Good knowledge of the creator and influencer landscape.
  • General social media channel management experience.
  • Experience in front of camera.
  • Working knowledge of other social platforms, including Instagram and X.
  • Experience presenting to clients.
  • Understanding of insights and reporting.
  • Basic to intermediate Adobe Photoshop skills.

Responsibilities

  • Advise team leads and clients on platform best practices and develop high-level platform strategies.
  • Concept, edit, and produce vertical-first social video content.
  • Maximize live broadcasts by presenting content on social platforms in dynamic, creative, and engaging ways.
  • Work with real-time highlights, archive footage, on-site event coverage, creators, influencers, fans, and athletes.
  • Generate ideas that drive views and engagement on clients’ channels.
  • Serve as an internal vertical-video expert and advise and develop content and strategies alongside social media and creative teams.
  • Adapt content to channels with distinct tones of voice.
  • Cultivate fan communities on behalf of clients.
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