Video Ad Copywriter / Creative Producer

Sophiesociety • -, Europe

1d • Remote

About The Position

Sophie Society is hiring a Video Ad Copywriter / Creative Producer to create direct-response video ads for our Amazon PPC agency. The primary responsibility will be turning expertise, client results, offers, and creative ideas into compelling video ad scripts for Meta. This role requires an understanding of Amazon and Amazon PPC, along with hands-on experience with Meta ads and direct-response creative. This is not a traditional video editor role; instead, the individual will own the creative process from concept and script through production, including developing concepts, writing hooks and scripts, preparing briefs, coordinating talent and editors, and ensuring the final ad effectively communicates the intended message.

Requirements

• Strong experience writing scripts or copy for Meta/Facebook direct-response ads.
• Working knowledge of Amazon PPC and the Amazon seller ecosystem.
• Experience marketing agencies, consulting firms, high-ticket services, or similar offers.
• A portfolio of direct-response video ads or scripts you personally worked on.
• Understanding of Meta advertising, creative strategy, and creative testing.
• Experience turning customer results, testimonials, or case studies into advertising creative.
• Experience using AI tools for research, data analysis, ideation, or developing creative angles.
• Native-level English fluency and an excellent ear for conversational English.
• Understanding of direct-response principles including hooks, pain points, objections, proof, offers, mechanisms, and calls to action.
• Ability to use advertising performance data to inform future creative decisions.
• Ability to confidently communicate with founders, on-camera talent, and video editors.
• Highly organized and can coordinate scripts, assets, approvals, edits, and deadlines.
• Takes ownership when information, assets, or direction are missing rather than waiting to be told what to do.
• Live and work in North America or the United Kingdom.

Nice To Haves

• Experience writing direct-response video ad scripts for Meta/Facebook ads.
• Understanding of Amazon and Amazon PPC well enough to write credible, specific marketing copy for Amazon sellers and brands.
• Strong understanding of marketing fundamentals and know how to package an offer.
• Can take a rough idea, customer insight, or performance result and turn it into a compelling video ad concept.
• Know how to write strong hooks that earn attention quickly.
• Write concise, persuasive scripts that sound natural when spoken aloud.
• Understand how Meta creative testing works and can develop meaningful variations rather than simply rewriting the same ad.

Responsibilities

• Develop direct-response video ad concepts for Meta based on offers, customer pain points, client results, account data, and winning creative.
• Write persuasive, natural-sounding video ad scripts aimed at Amazon sellers and brands.
• Develop multiple hooks, angles, and variations for each concept.
• Turn rough marketing ideas into clear, shoot-ready scripts and creative briefs.
• Communicate problems, solutions, results, and offers accurately regarding Amazon PPC services.
• Package services and offers in compelling ways for the target audience.
• Research competitors, customer pain points, objections, and existing ad creative to identify new angles.
• Use client results, testimonials, screenshots, performance data, and other proof to strengthen scripts.
• Verify claims, numbers, and client permissions before they appear in ads.
• Prepare founders and other on-camera talent for shoots and direct them when necessary.
• Give video editors clear briefs, scripts, footage, assets, references, and instructions.
• Review edits and provide actionable feedback on pacing, messaging, hooks, proof, calls to action, and overall effectiveness.
• Work with the team to get approved creative ready for launch.
• Review Meta ad performance and use the results to develop stronger hooks, angles, and scripts.
• Maintain an organized library of hooks, winning ads, customer proof, scripts, and creative ideas.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed