Vice President, Trade Marketing

Keter North America • Alpharetta, GA

1d • Hybrid

About The Position

Keter is seeking a commercially minded marketing leader to serve as the VP, Trade Marketing for North America. This role will lead the go-to-market strategy across brands, channels, and markets, shaping how products are presented at retail, online, and through omnichannel touchpoints. The position involves close collaboration with sales, product, brand, and business leaders to drive growth. It offers a highly visible, hands-on opportunity to make a significant impact in a senior leadership role tied directly to commercial growth, working with well-known retail channels and innovative products in a collaborative, fast-moving environment.

Requirements

• Bachelor’s degree in marketing, business, or a related field required.
• Proven marketing leadership experience in consumer goods, retail, product-led, or commercial marketing environments.
• Strong background in go-to-market strategy, shopper marketing, channel strategy, retail activation, brand management, eCommerce, and digital commerce.
• Strong commercial acumen with the ability to use insights, data, and market trends to influence strategy and drive measurable results.
• Experience leading in global, cross-functional, or matrixed environments with the ability to influence and align stakeholders at all levels.
• Hands-on, collaborative leadership style with the ability to set direction, engage in the details, remove barriers, and build a high-performance team.
• Willingness and ability to travel regularly across North American markets.

Responsibilities

• Lead integrated go-to-market plans that bring product launches, retail programs, promotions, campaigns, and omnichannel growth initiatives to market.
• Partner with sales, brand, product, business unit, and market teams to align marketing strategies with customer needs and commercial priorities.
• Drive shopper marketing excellence through retail media, merchandising, point-of-sale materials, content strategy, and in-store execution.
• Accelerate digital and eCommerce growth through compelling content, social media, digital commerce, and consumer engagement strategies.
• Translate market trends, consumer insights, category dynamics, and performance data into practical actions that improve execution and results.
• Lead and develop the North American marketing team while staying close to the work, removing barriers, solving problems, and driving execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior