Vice President, Marketing

Doxel•San Francisco, CA

About The Position

Doxel is seeking a strategic, commercially oriented Vice President of Marketing to define and lead a new category at the intersection of AI, operational insights, and construction. This role involves naming the category, defining its positioning, and shaping market understanding. The ideal candidate excels in positioning, narrative, product marketing, category creation, and executive communication, with sufficient fluency in demand generation, field marketing, ABM, and corporate marketing to lead the entire function. This position collaborates closely with sales, product, and the executive team to enhance Doxel's market clarity, competitive advantage, and visibility. The VP, Marketing will report directly to the CEO.

Requirements

A track record of pioneering market-defining strategy — you've helped a company define a category from scratch, win in a crowded market, expand into a new segment, or reposition its narrative, with real evidence of business impact: category awareness lift, pipeline/revenue acceleration, win-rate improvement, sales cycle compression, or a documented shift in analyst/media/customer narrative.
Experience building positioning and messaging for multiple stakeholder personas in a complex sale — able to make something persona-specific, simple enough for reps, sophisticated enough for executive buyers, and credible to end users.
Executive presence — you operate credibly with executives, customers, and create clarity out of ambiguity, and have strong commercial judgment. You optimize for the whole company, not just marketing, and build trust quickly.
Experience playing a meaningful role in scaling a company's go-to-market engine through a significant growth stage.
A talent magnet and hands-on leader — able to attract and manage top marketing talent with credibility across marketing functions, while also building and executing alongside a lean, senior team rather than purely directing others.
AI orientation with direct application to marketing operations — you understand AI as a force reshaping how companies operate, and you've directed or overseen the use of AI tools for marketing reporting, attribution, or campaign optimization.
Prior experience at a high-growth, category defining startup, ideally within the Enterprise B2B SaaS environment.
A curious, strong communicator and strategic thinker — able to synthesize what you learn into a credible point of view, produce high-quality content under tight deadlines, and drive multiple workstreams with a bias for action.
12+ years of progressive marketing experience, with a track record across the areas above.

Nice To Haves

Experience in high-ASP enterprise sales motions, ideally with deal sizes above $100K.
Experience in complex vertical markets.
Experience with owner/GC or construction-adjacent audience.

Responsibilities

Define, name, and lead the category Doxel is creating at the intersection of AI and construction.
Define and execute the overarching marketing strategy for Doxel, ensuring alignment with company goals and category-creation objectives.
Own positioning, differentiation, persona messaging, and customer narrative, making Doxel's story simple, credible, and commercially useful.
Partner with sales to ensure all decks, pricing conversations, proposals, and executive narratives reflect cohesive, differentiated messaging, updated in real time as the market shifts.
Own category narrative, brand, and market-level storytelling; establish Doxel as a thought leader on operational insight, AI adoption, and construction industry change through original content and points of view.
Support demand generation and field marketing teams, directing demand gen toward a concentrated, high-value ICP (e.g., ENR 400 contractors, major owners) through account-based, sales-aligned programs.
Build field marketing motions (executive dinners, regional forums, user conferences etc.) that turn customers into visible proof points and industry heroes.
Recruit, coach, and lead a lean but senior team across product marketing, corporate marketing, demand generation, and field marketing, developing team members and fostering a culture of ownership and strong execution.
Serve as a strategic partner to product, sales, and the executive team, influencing roadmap and narrative decisions and driving pipeline and revenue growth.