Vice President, Marketing

Geron Corporation•Parsippany-Troy Hills, NJ

4d•$315,000 - $340,000•Hybrid

About The Position

The Vice President of Marketing plays a critical leadership role in leading the marketing function for maximizing the commercial performance of Rytelo in the US by driving market share growth, accelerating physician adoption, and leading the development and execution of winning brand strategies. The Vice President serves as the strategic architect of the brand, translating corporate objectives into impactful customer-focused strategies and flawless execution, and serving as a key member of the Commercial Leadership Team (CLT). This position will report to the Executive Vice President & Chief Commercial Officer.

Requirements

Bachelor’s degree in business, marketing, or life sciences required; advanced degree preferred
15+ years of progressive experience in marketing function in the pharmaceutical or biotechnology industry
Significant product launch experience in a senior/executive level marketing leadership position with substantial, hands-on commercial experience in hematology or oncology
Extensive experience with developing and executing marketing strategies and tactics, market research and analysis, and business forecasting
Strong strategic agility with the ability to analyze complex business issues and opportunities
Ability to adapt to evolving market and competitive dynamics
Ability to utilize sound judgment to establish appropriate objectives
Solid understanding of clinical trial design, drug development process, and promotional regulatory processes
Willingness to roll-up sleeves and be hands-on in a high-growth, fast-paced environment
Strong interpersonal skills and a superior cross-functional team player with the ability to establish productive working relationships within a diverse population
Intelligent, enthusiastic, ambitious, creative, results-oriented, and self-motivated
Possesses consultative-style and the ability to interact with senior management team to gather critical messages while also able to diplomatically push back with alternate approaches or solutions
Excellent verbal and written communication skills, including ability to present ideas in business-friendly and user-friendly language
Highest level of ethics, integrity, and trust while acting with courage and candor
Ability to collaborate effectively with colleagues and management in a hybrid work environment, with the majority of time spent in the NJ office

Nice To Haves

Strong knowledge and relationships with top tier US Hematology opinion leaders is highly desired

Responsibilities

Own brand performance and accountability for achieving revenue, prescription, market share, and profitability objectives
Develop and execute strategies to accelerate product adoption and drive sustainable growth across targeted customer segments
Continuously assess performance against key metrics and rapidly adjust strategies to optimize results
Establish and execute a comprehensive brand strategy that differentiates the product and strengthens competitive positioning
Lead the development and deployment of omnichannel promotional campaigns that drive physician engagement and prescribing behavior
Ensure marketing resources are focused on the highest-value initiatives and customer segments
Drive execution excellence through rigorous planning, measurement, and optimization
Partner closely with Sales leadership to align strategic objectives and field execution
Collaborate with Medical Affairs to ensure scientific differentiation is effectively communicated while maintaining compliance
Work with Market Access to address reimbursement challenges and expand patient access
Support forecasting, budgeting, and resource allocation decisions across the commercial organization
Attract, manage, coach, develop, and retain a talented central and regional marketing team to effectively achieve the mission and stated objectives, ensuring a highly engaged and accountable team culture